Customer Experience, Customer Insight

7 Reasons To Use Customer Retention Surveys

They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...

Customer Insight, Product Evaluation, Shopping

7 Benefits of Pricing Surveys & 7 Times To Use Them (With Pricing Survey Examples)

“The greatest wealth is to live content with little.” – Plato “You get what you pay for.” – Gabriel Bell “Price is what you pay, value is what you...

B2B / B2C, Customer Experience, Customer Insight

10 Types of Client Success Surveys & How To Handle a Negative NPS

“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...

Customer Insight, Survey Questions

7 Types of Offensive Survey Questions & How To Avoid Them

The goal of any survey is to get participants to answer questions. And while you want your questions to be thought-provoking and engaging, unfortunately in doing so you may...

Customer Insight

15 Reasons to Create a New Prospect Survey

Pareto’s rule says that 20% of your customers provide 80% of your total profits. That means collecting and analyzing data about new potential new customers is important for predicting...

Customer Insight

How To Create a Customer Churn Survey

Shaken, or stirred. That’s the definition of “churn,” which is often applied to the process of making butter from milk. Of course, we’re not blogging about butter. Churn in...