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How To Survey Through The Customer Lifecycle & 10 Best Practices
There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...
7 Reasons To Use Customer Retention Surveys
They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...
7 Benefits of Pricing Surveys & 7 Times To Use Them (With Pricing Survey Examples)
“The greatest wealth is to live content with little.” – Plato “You get what you pay for.” – Gabriel Bell “Price is what you pay, value is what you...
10 Types of Client Success Surveys & How To Handle a Negative NPS
“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...
7 Types of Offensive Survey Questions & How To Avoid Them
The goal of any survey is to get participants to answer questions. And while you want your questions to be thought-provoking and engaging, unfortunately in doing so you may...
15 Reasons to Create a New Prospect Survey
Pareto’s rule says that 20% of your customers provide 80% of your total profits. That means collecting and analyzing data about new potential new customers is important for predicting...