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What People Want: New 2023 Consumer Trends with 7 Survey Examples
Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...
How Surveys Help Marketers Create Buyer Personas (with Examples)
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
How to Create a Product Naming Survey
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
15 NPS Survey Best Practices You Need to Know
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
How to Conduct a Service Evaluation Survey with Pictures
Today, customer service is king – and it’s critical for any business that wants to compete in a crowded marketplace. Forbes reports that more than 95% of customers say...
Online Survey Market Research Trends for 2022 (+ 7 Survey Considerations)
Online surveys continue to be a powerful tool for market researchers. Of course, they’re also popular with just about anyone else who wants to gauge the pulse of the...