They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...
“The greatest wealth is to live content with little.” – Plato “You get what you pay for.” – Gabriel Bell “Price is what you pay, value is what you...
“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...
The goal of any survey is to get participants to answer questions. And while you want your questions to be thought-provoking and engaging, unfortunately in doing so you may...
Pareto’s rule says that 20% of your customers provide 80% of your total profits. That means collecting and analyzing data about new potential new customers is important for predicting...
Shaken, or stirred. That’s the definition of “churn,” which is often applied to the process of making butter from milk. Of course, we’re not blogging about butter. Churn in...