Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
Today, customer service is king – and it’s critical for any business that wants to compete in a crowded marketplace. Forbes reports that more than 95% of customers say...
Online surveys continue to be a powerful tool for market researchers. Of course, they’re also popular with just about anyone else who wants to gauge the pulse of the...