Features, Online Survey, Research, Sampling

5 Reasons To Avoid Cutting Corners When Creating Surveys

Taking a shortcut is all about finding more efficient or faster ways of doing something without sacrificing quality or integrity. On the other hand, cutting corners means skipping steps...

Research, Sampling, Segmentation, Types of Surveys

How to Target a Niche Audience + 10 Niche Survey Considerations

Some surveys are broad in scope, aiming to collect feedback from the most people regardless of their background. Niche audience surveys are a bit more complicated. These types of...

Online Survey, Research, Sampling

8 Types of Survey Sampling + Pros & Cons, Errors & Bias, and More

Today, there are about 125 million households in the United States. To help communities and the government understand the direction the country is moving in (and much more), the...

Data Types, Online Survey, Questionnaires, Research, Sampling, Segmentation, Survey Examples

What is Probability Sampling? Pros, Cons, and Examples

Data that skews one way or another can lead to bad decisions and incorrect conclusions. Often, data is unreliable because researchers who are unable to survey every member of...

Research, Sampling, Segmentation, Survey Questions

7 Types of Survey Sampling Errors & How to Avoid Them

 They say to err is human, and this can certainly apply to the surveys we create. A good survey can yield a wealth of valuable data, however, when there...

Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Non-Probability Sampling? Pros, Cons, and Examples

Before any survey can begin, researchers need to consider how they will sample survey participants. Typically, it’s not possible or feasible to survey the entire population of a survey....