Research, Sampling, Segmentation, Types of Surveys

How to Target a Niche Audience + 10 Niche Survey Considerations

Some surveys are broad in scope, aiming to collect feedback from the most people regardless of their background. Niche audience surveys are a bit more complicated. These types of...

Data Types, Research, Survey Examples

What’s the Difference Between Survey Validity and Survey Reliability?

A conclusion is only as good as the data that informs it. Researchers understand this, so those conducting surveys strive to obtain the most accurate results. This means survey...

Online Survey, Research, Sampling

8 Types of Survey Sampling + Pros & Cons, Errors & Bias, and More

Today, there are about 125 million households in the United States. To help communities and the government understand the direction the country is moving in (and much more), the...

Customer Experience, Customer Insight, Research, Segmentation

How Surveys Help Marketers Create Buyer Personas (with Examples)

How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...

Data Types, Online Survey, Questionnaires, Research, Sampling, Segmentation, Survey Examples

What is Probability Sampling? Pros, Cons, and Examples

Data that skews one way or another can lead to bad decisions and incorrect conclusions. Often, data is unreliable because researchers who are unable to survey every member of...

Research, Sampling, Segmentation, Survey Questions

7 Types of Survey Sampling Errors & How to Avoid Them

 They say to err is human, and this can certainly apply to the surveys we create. A good survey can yield a wealth of valuable data, however, when there...