12 Types of Organizational Cultures in 2023 (+ Best Culture Examples)

Many companies think corporate culture means offering “fun” things in the office. So, they may bring in a foosball table, bean bags chairs, free sodas, and so on. And while these things are great and bring positivity to employees, corporate culture runs deeper than that. So, let’s take a look at organizational culture in the workplace, culture statement examples, and more.

What is Organizational Culture?

According to the job site Indeed, corporate culture is: 

“The set of behavioral and procedural norms observed within a company. This includes policies, procedures, ethics, values, employee behaviors and attitudes, goals, and code of conduct. It also makes up the ‘personality’ of a company, defining the work environment (professional, casual, fast-paced, etc).”

So, is company culture important? Absolutely! Firstly, a study by Forbes reveals that 92% of executives believe improving their firm’s corporate culture will improve the value of the company. Secondly, more than 50% say corporate culture influences productivity, creativity, profitability, firm value, and growth rates. Despite this,  just 15% believe their firm’s corporate culture is where it needs to be. 

Of course, culture is important to employees as well. For example, Indeed also reports that 46% of job seekers don’t apply to certain jobs because they didn’t feel they would be a good “culture fit.”

4 Main Types of Organizational Culture

There are four main types of organizational culture that business leaders should familiarize themselves which we’ll dive into first. There are eight secondary types of cultures we’ll also look at.

Clan Culture

Clan culture primarily exists in more traditional organizations versus digital ones – but not always. This type of culture is often family-owned, so there is often a focus on nurturing employees through interpersonal connections or mentoring programs, creating the feeling of a true extended family. As a result, employee feedback is often valued. Clan leaders like to know what employees value, what they’d like to see change, and hear their ideas for growth. Examples of companies with a clan culture include Google, Tom’s of Maine, and Zappos.

Hierarchy Culture

Hierarchy cultures also exist in traditional organizations. The businesses have a lot of structure with power and decision-making at the top. As a result, only the C-suite is in charge of making decisions. Consequently, other employees can feel undervalued and powerless – but they know where they fit in and what is expected of them. That means that this type of organizational culture is often very efficient, however it’s not ideal for fostering creativity or innovation which could limit future growth and agility. Some companies that are considered hierarchical include Walmart, Barclays, and WL Gore.

Market Culture

Market culture is designed for innovative businesses. So, this culture is very results-oriented, valuing internal competition and rewarding winners. Therefore, this is a culture where all employees are expected to be on their “A-game.” Those that consistently succeed experience significant financial rewards or promotion opportunities. On the flip side, excessively high expectations put on employees can lead to employee burnout. Some companies that fall within this market culture umbrella are Tesla, Amazon, Warby Parker, and General Electric. 

Adhocracy Culture

A combination of the words “Ad hoc” and “bureaucracy,” an adhocracy doesn’t adhere to bureaucratic procedure and policies. In fact, they often encourage risk-taking, challenging the status quo, and out-of-the-box ideas. In this less structured culture, all employees are encouraged to participate regardless of their position because you never know where the next big idea will come from. Adhocracies are often associated with startups; once the company has found success, however, they tend to create more structure and policies. Apple would have been considered adhocracy in its early days, however they would now be more of a market culture or even a hierarchy. Current adhocracy cultures exist at Uber and Spotify.

8 Secondary Types of Organizational Culture

There can always be some drilling down within the four main types of corporate culture. Recently, Groysberg, Lee, Price, and Cheng, researchers for the Harvard Business Review, identified the following secondary culture types.

  • Purpose cultures, in which leadership and employees share altruistic values of changing the world and ensuring global resources are shared.
  • Learning organizational culture, which focuses on research, innovation, creativity, learning and development.
  • Enjoyment organizational culture, which defines itself by having fun and a sense of humor.  
  • Results organizational culture, characterized by meeting targets, achieving goals, and is performance-driven.
  • Authority organizational culture, defined by strong leadership and confident employees. 
  • Safety organizational culture, which are risk-averse, only taking calculated measures or sticking to what has worked in the past.
  • Order organizational culture, defined by rules and procedures and where employees have very defined roles.
  • Caring organization culture, characterized by a focus on employee well-being and thus fostering strong engagement and loyalty.

7 Characteristics of Organizational Culture

The Barrett Model of culture consists of seven characteristics. Created by Richard Barrett, who drew inspiration from Abraham Maslow’s Hierarchy of Needs, the model looks at the seven areas that make up human motivations. 

1. Viability 

Viability is all about financial stability, meaning that companies need to be financially stable in order to:

  • Survive
  • Compete
  • Grow their client base
  • Pay their bills and employees

2. Relationships

Most companies want their employees to get along. As a result, they support open communication, employee and customer satisfaction, and friendship among team members. Of course, some companies get it wrong, which we’ll cover later.

3. Performance

This level focuses on achievement. For example, pride in performance and quality of products or services. At this level, companies want to make their mark and employees want to be a part of it.

4. Evolution

Today, technology is constantly evolving. As a result, the way people do things now could change by tomorrow. At this level, companies are continuously adapting, learning, and training employees.

5. Alignment

This characteristic takes building harmonious relationships to the next level. Above all, this characteristic focuses on building an internal community that’s passionate about what they do and open with one another.

6. Collaboration

Once a company discovers its true sense of purpose, it can strike up strategic alliances. To form these partnerships, most organizations need to have “skin in the game.” For example, when Starbucks opened up kiosks inside Barnes & Noble, both chains benefited. On the other hand, they may work together for a larger cause, such as Subaru and the ASPCA, which have raised millions to help animals.

7. Contribution

At this level, companies take steps to ensure a better planet for future generations. For example, reducing their company’s carbon footprint, recycling, or finding a cause. In short, contribution is about corporate social responsibility

5 Companies with the Best Corporate Cultures

A Glassdoor study found that great cultures are formed when there are company values, caring and competent senior leaders, and a clearly-defined path to advancement opportunities.

So, what five companies are killing it when it comes to culture? Forbes recently put out this list based on employees’ anonymous favorability ratings and high levels of employee engagement.

ADP: “There is great work-life balance and recognition that life happens both inside and outside of work. Diversity is definitely embraced and appreciated and there is a spirit of charity and acceptance.”

Google: “Intangibles are great. People are cool; opportunities are around, quality of life, in general, is high.”

Hubspot: “We believe in the company, in the team and you can see that reflected in everyone’s day-to-day activities.”

Microsoft: “There is a consistent effort to be transparent and have a diverse work culture. People are encouraged to speak up and solve problems.”

Zoom:Literally, every single person you come in contact with on a daily basis LOVES working at Zoom. It’s a culture that you can not only see but one you can feel.”

These are just a handful of great organizational culture examples you can find online!

Bad Corporate Culture Can Create Bad Press

Many companies get culture right, while others can stumble. Of the many poor organizational culture examples we looked at, Amazon stuck out due to allegations in 2015. The allegations stated that employees were expected to attend long meetings and tear apart one other’s ideas. Additionally, they were also forced to work late and respond to emails up until midnight. 

More recently, a New York Post story reported on undercover investigator and author James Bloodworth’s infiltration of an Amazon warehouse. He likened the warehouse to prison. Bloodworth said that “People just peed in bottles because they lived in fear of being disciplined over ‘idle time’ and ­losing their jobs just because they needed the loo.” 

This type of culture will lead to extremely high turnover. Of course, companies should do their best to avoid turnover due to financial implications and bad word of mouth. Some studies predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary on average. So for a manager making $60,000 a year, that’s $30,000 to $45,000 in recruiting and training expenses. 

5 Culture Statement Examples

Now that we’ve looked at organizational culture examples, you might want to create a culture statement of your own. So, here are a few to provide some inspiration!


Our culture and values reflect our bee namesake, albee-it in a slightly different fashion. 

✓Open ✓Effective ✓Customer-Driven ✓Curious.

Carbon Black

We’re incredibly proud that as we’ve grown, our culture remains steadfast. At its core? Collaboration, camaraderie, and collective hard work without egos or pretense. Nearly every company says they work and play hard—and we do. But it’s much more than that. There’s a dedication to one another that’s palpable. What’s more, we have respect for the commitments we all have outside of work–and the trust and flexibility to attend to them.


As an Etsy employee, you can do the work you love, be yourself, and make an impact in the lives of millions. Our commitments to diversity, team culture, and the spaces where we work reflect our mission to keep commerce human.

Sprout Social 

Grow your expertise: We’re a curious and dedicated bunch who come to work every day ready to tackle tough, meaningful problems. Alongside our diverse team, you’ll learn to think quickly on your feet and expand your own personal and professional skill set.

Grow your creativity: Our team is made up of talented, thoughtful, and eclectic individuals who will inspire you to consider new perspectives and challenge you to become a better creator and innovator.

Grow your passions: Working at Sprout is an opportunity to explore the intersection of personal interest and professional experience. Everyone on our team is encouraged to pursue their passions both inside and beyond our walls.


All work and no play? No way! We come together at more than just meetings. In fact, there’s a fun get-together on the calendar every month… Sometimes you can even catch a live band on the roof at our Hollywood headquarters.

Remember, your culture statement should reflect your unique company. Therefore, it can be short and sweet or long and detailed. It’s all up to you! See more great culture statements from other companies on Builtin.

Company Culture Survey with Pictures

A great way to determine what employees think about company culture is through surveys. Not only can a company survey help you gauge your current culture levels, but it can also increase employee engagement levels (which in turn boosts retention). Studies show that organizations that don’t take surveys or act on feedback score only 27% on the employee engagement index. So, it’s important to not just collect feedback, but act on feedback.

While company surveys tend to have relatively high response rates (~85% for companies with less than 50 employees, ~75% for companies with 500+ employees, and ~70% for companies with 1000+ employees), adding survey pictures is a surefire way to improve them. When you use a poll with pictures, there is a higher level of engagement and a better level of understanding. Here’s an example of a culture survey that asks some questions with pictures, and be sure to read more about the benefits of survey pictures

Vote on picturesSurvey with pictures created by SurveyLegend.         


Company culture is no longer defined by superficial items. Above all, many people are now more concerned with a company’s values, caring and competent leaders, and a clear path to advancement – which many of our organizational culture examples do very well! So, want to get a gauge on your company culture, or considering surveying your company on a new culture statement? Well, you’ve come to the right place!

SurveyLegend offers dozens of beautifully designed survey templates that you can use to survey or poll your employees. They’re secure, responsive, and always make an impact! Wondering how to get employees to respond? Check out our blog on 6 Great Survey Incentives!

Have some great organizational culture examples you’d like to share? How about your own culture statement? Share them with us in the comments!

Frequently Asked Questions (FAQs)

What is organizational or company culture?

Corporate culture is the set of behavioral and procedural norms easily observed within a company. In short, they are the policies, procedures, ethics, values, goals, and employee code of conduct. 

What types of corporate culture exist?

There are four main types of corporate culture, consisting of clan culture, hierarchical culture, market culture, and adhocracy culture.

What are the 7 Characteristics of Organizational Culture?

Based on the Barrett Model, there are seven characteristics of culture: Viability, Relationships, Performance, Evolution, Alignment, Collaboration, and Contribution.

About the Author
Born entrepreneur, passionate leader, motivator, great love for UI & UX design, strong believer in "less is more”. Big advocate of bootstrapping. BS in Logistics Service Management. I don't create company environments, I create family and team environments.