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The Ultimate Guide to Net Promoter Score and NPS Surveys in 2025
“The Customer is King!” While it may not be a new saying, today it’s more important than ever. Nowadays, consumers have more options than ever before. That means, if...
What’s the Difference Between Survey Validity and Survey Reliability?
A conclusion is only as good as the data that informs it. Researchers understand this, so those conducting surveys strive to obtain the most accurate results. This means survey...
What is Survey Fatigue & 10 Ways to Combat it
Surveys are a great way for companies to learn more about their customers. Because it can be such an effective way of gathering information, more surveys are being conducted...
How to Create an Employee Recognition Survey & 22 Questions to Ask
A new study shows that job unhappiness is at a “staggering all-time high,” with unengaged or unsatisfied employees leaving their jobs as part of the “Great Resignation.” Although employers...
What is Probability Sampling? Pros, Cons, and Examples
Data that skews one way or another can lead to bad decisions and incorrect conclusions. Often, data is unreliable because researchers who are unable to survey every member of...
What is Non-Probability Sampling? Pros, Cons, and Examples
Before any survey can begin, researchers need to consider how they will sample survey participants. Typically, it’s not possible or feasible to survey the entire population of a survey....