Conferences and summits benefit significantly from collecting attendee feedback through targeted surveys that evaluate overall satisfaction, content quality, speaker performance, logistics, networking opportunities, and more, allowing for effective post...
“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...
Trade shows are big business! With the exception of the pandemic years, in which social distancing was the norm, annual global exhibition spending is approximately $140 billion. Therefore, it’s...
Most companies market themselves differently to consumers than they do businesses (if they’re not, they’re probably doing something wrong). So, it makes sense that B2C and B2B surveys would...