What never goes out of style? Fashion surveys! And while nearly 70% of Americans believe people are too focused on fashion, according to a Reuters fashion poll, the majority (55%) also say that how they dress is “an important part of who they are.” If you’re considering conducting a fashion survey, using a survey with images can help engage respondents and gather more responses.
Different Types of Fashion Surveys and Fashion Poll Questions
What type of fashion survey are you conducting? Are you a fashion designer gauging public reaction to new fashion trends? A retailer or brand asking customers what they think of a new clothing line? Or a researcher looking to understand the importance of fashion in people’s lives? Depending on the type of fashion survey you’re sending out, you might ask the following fashion poll questions:
- What do you think about this new line of clothing?
- How often do you purchase new fashions?
- Why do you purchase new fashions?
- Do you consider yourself “fashionable”?
- What type of clothing do you buy most often?
- What is your favorite brand of clothing?
- Have you ever attended a fashion show?
- Do you consider yourself contemporary or classic?
- How much do you estimate you spend on clothing per year?
- What is your favorite color of clothing?
- Do you have a favorite pattern you like to wear?
- Are you familiar with the term “fast fashion”?
- How many pairs of shoes do you own?
- Have you ever watched a fashion-themed reality television show?
- Do you dress your children for function or fashion?
All of these fashion poll questions can be easily answered with an online survey with images. Because fashion is a visual art, it makes sense to use a visual survey!
Conducting a Fashion Survey with Images
“I know practically, fashion is art, it’s commerce, it’s function, it’s expression. But I also can’t mistake the simple gut reaction I have when I see something I love, that really knocks me out.”
Christene Barberich, co-founder and editor-in-chief of Refinery29
With that said, let’s look at some fashion surveys that will really knock out your survey respondents! In the live example below, the survey conductor first tries to better understand their audience (i.e., what types of fashion they like) and then inquires about some new runway fashions.