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Primary vs. Secondary Research: What Are They & Which Is Better?
Researchers use a variety of tools at their disposal when putting together papers, theories, and reports. A lot of the types of research they do can be put into...
7 Considerations When Creating An Environmental Survey
Recent and significant ecological events have shone a spotlight on ongoing environmental issues and concerns. From natural events like storms to human-caused events such as deforestation and pollution, it’s...
How To Create An Advertising Survey To Measure Effectiveness
Ads are inescapable today. They’re on your television, on the radio, on the road, and popping up on your computer or phone. But how effective are they? Is the...
5 Reasons To Avoid Cutting Corners When Creating Surveys
Taking a shortcut is all about finding more efficient or faster ways of doing something without sacrificing quality or integrity. On the other hand, cutting corners means skipping steps...
7 Ways To Avoid Gender Bias In Surveys
We talk a lot about the different types of survey bias at SurveyLegend. From non-response bias to confirmation bias, introducing any type of bias into your survey can render...
How To Gather Data with a Proper Quantitative Survey in 10 Steps
“Statistics are the triumph of the quantitative method,” wrote 20th century Franco-English writer and historian Hilaire Belloc. Today, acquiring quantitative data is easier than ever using online surveys, a...