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How to Create a Product Naming Survey
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
What is Systematic Sampling? Pros, Cons, and Examples
Systematic sampling is a type of sampling method that involves selecting a smaller group of participants (the sample) from a larger group of participants (the population). However, this method...
7 Reasons to Calculate Survey Margin of Error (and the Formula to Use)
Surveys generally involve only a sample of a given population. This means that the result is not likely to completely match the “true” result that would be obtained if...
How Relationship Surveys Work & Questions to Ask (with Examples)
Relationships: there’s the good, the bad, and the ugly. Some relationships are rocky, while some are smooth sailing. They may be broken but fixable, or completely beyond repair. Either...
How Online Survey Scams Work and 7 Ways to Spot Them
Are online surveys legit? It’s a fair question. While there are many reputable online survey companies, there are also scammers looking to harm people or businesses in one way...
Are Surveys Quantitative or Qualitative?
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...