Customer Insight, Online Survey, Research

How Generational Differences Impact Survey Participation

“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...

Online Survey

14 Advantages of Online Surveys (and 4 Disadvantages)

Have a question you want insight into? A survey can get you the answer! While surveys have long been a popular way to gather research, today’s online survey tools...

Customer Insight, Event, Online Survey, Survey Questions

How to Create an Event Planning Survey + Template & Questions

Whether you’re planning a corporate conference, a hobbyist convention, an outdoor music festival, or an indoor party, event planning requires a lot of organizational and time-management skills. And, it...

Customer Insight, Online Survey, Research

5 Types of Market Segmentation & How To Segment Markets Effectively

Are you targeting the right audience? Are you providing a good customer experience? Or are you throwing money down the drain trying to appeal to a group that’s not...

Employee Surveys, Survey Questions

How To Conduct Employee Exit Interviews and Questions To Ask

Employees come, employees go. Of course, it’s not that simple. The cost of replacing an individual employee can range from one-half to two times the employee’s annual salary. This...

Online Survey, Research

8 Ways to Conduct Survey Testing and Top 7 Benefits

You can spend a lot of time, money, and effort developing a consumer or research survey, so you want to be sure it’s effective and easily understood. But how...