One piece of popular advice for improving self-esteem is “Don’t worry about what others think of you.” However, when it comes to brand building, you need to know if (and what) others are thinking about you! Brand awareness is all about getting people to think about your brand as much as possible—and, generally, getting them to think good things—and then doing what you can to maintain that.
Brand awareness is a key component in marketing, advertising, and business strategy. The awareness of your brand is very likely to determine whether people seek out your products or services and purchase them when they find them.
Unfortunately, for some companies, keeping their brand name top-of-mind is easier said than done. After all, Bob’s Bait & Tackle isn’t going to have the same recognition as say, Apple, Nike, or Starbucks. Plus, the coronavirus has made some forms of traditional advertising seem wasteful, and has also forced some businesses to temporarily close up shop with their employees working from home. So, here’s how to build a brand without spending much money and without leaving home.
6 Ways to Increase Brand Awareness Without Leaving Home
Brand marketing is important during these unprecedented times. It’s especially critical to keep your brand in the public consciousness during this crisis so that when things get back to normal, people will come back to you!
1. Create Referral Programs
Referral programs are a great way to spread the word about your product or service with little effort on your part. Your current users will gladly do it for you if you offer them a little incentive, whether it’s upgraded service, a free item, an Amazon gift card, or anything else you can think of.
Word of mouth is also one of the best and cheapest methods of advertising and building brand loyalty. Research suggests that “word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.”
2. Implement Inbound Marketing
Outbound marketing is all about interrupting people as they go about their day, with advertising, promotions, public relations, and sales. Inbound marketing is letting people come to you! This means creating valuable content on your website in the form of blogs, videos, webinars, and more.
That way, when people are searching the internet for something (and believe us, a lot of people are online these days due to stay-at-home orders), your content may come up in their search and drive them to your website.
Of course, there are a lot of components to inbound marketing. If you have some time on your hands yourself, read more about it in this Hubspot blog.
3. Provide Guest Content
Already have inbound marketing initiatives in place but seeing little website traffic? Consider creating guest content for other websites that are high performing. Leveraging their success can be a powerful way to get your name out there, introduce your brand to new audiences, and make a lasting impression.
Of course, companies enjoying high traffic aren’t just going to let anyone provide guest content (they’re bound to have many offers, so you need them more than they need you). To get their attention, you’ll need to create high-quality content that stands out.
4. Build Local Partnerships
Right now, a lot of attention is being given to supporting small, local businesses to help them weather the COVID-19 storm. Can you partner with one of these businesses in a way that benefits you both and gets your names out there?
For example, consider how food delivery services have partnered with local restaurants to bring meals to paying customers, and in some instances, to healthcare workers for free to build goodwill.
5. Hold Social Media Contests
To beat the social distancing blues, people are taking to social media like never before.
Take advantage of this by running a social media contest in which contestants submit a photo or video, with other users voting for their favorites and the winner receiving a prize. Entrants will likely share the link with friends and family to get more votes, which builds your brand awareness as a result!
6. Send Brand Awareness Surveys
This option is a real win-win: By sending an online survey, you can gauge your brand awareness and create it! For example, say a consumer receives your survey via email and their answers reveal that they are not familiar with your brand. Aside from learning that you have some brand-building to do, you’ve also now familiarized them with your brand.
Of course, you may need to spend a little bit on incentives to get consumers to take the survey, but it shouldn’t take much; again, right now many people are just looking for ways to stay busy when staying at home.
Create Brand Awareness Surveys with SurveyLegend!
If tip #6 on the list above sounded appealing, we’re here to help! You can quickly and easily create brand awareness and brand loyalty surveys using SurveyLegend’s professional and eye-catching survey designs. They’re also responsive, so you can catch that smartphone websurfer, too.
Check out one of our Brand Awareness Survey Templates and then decide upon your brand awareness sample and which type of brand awareness survey you want to conduct:
- Unaided brand awareness, or the measure of how many people know about your product without prompting (brand recall).
- Aided brand awareness, or the measure of how many people know about your product with prompting (brand recognition).
Not sure which type of brand marketing is right for you? You can always measure both in the same survey by using a blend of close- and open-ended questions! Get started today and sign up for free!