Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
Most companies market themselves differently to consumers than they do businesses (if they’re not, they’re probably doing something wrong). So, it makes sense that B2C and B2B surveys would...
Getting to know your customers is critical for any business. By understanding them, you’re more likely to keep them! Of course, getting their business is the first step. There...
Are you actively engaging with your customers? Today, nearly 55% of customers think companies need to transform how they engage, and almost 65% of customers expect tailored engagements that...