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What is the Delphi Method and How Do You Use It in Surveys?
Need an expert opinion? The problem with expert opinions is, if you aren’t satisfied with it, you’ll want a second opinion. And then maybe a third or forth. The...
How to Target a Niche Audience + 10 Niche Survey Considerations
Some surveys are broad in scope, aiming to collect feedback from the most people regardless of their background. Niche audience surveys are a bit more complicated. These types of...
7 Reasons to Calculate Survey Margin of Error (and the Formula to Use)
Surveys generally involve only a sample of a given population. This means that the result is not likely to completely match the “true” result that would be obtained if...
How Online Survey Scams Work and 7 Ways to Spot Them
Are online surveys legit? It’s a fair question. While there are many reputable online survey companies, there are also scammers looking to harm people or businesses in one way...
Are Surveys Quantitative or Qualitative?
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
How to Survey Customers Throughout Their Car Buying Journey
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.