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Primary vs. Secondary Research: What Are They & Which Is Better?
Researchers use a variety of tools at their disposal when putting together papers, theories, and reports. A lot of the types of research they do can be put into...
How Surveys Help Marketers Create Buyer Personas (with Examples)
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
How Business Surveys Inform Decision Making with Survey Examples
Businesses both big and small often rely on surveys to gather information from customers, non-customers, and employees. Many business surveys have different goals; for example, one survey may ask...
Are Surveys Quantitative or Qualitative?
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
12 Things to Consider on Gen Z Surveys
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....
What is Research Design? (Plus 12 Key Elements for Survey Research)
A lot of thought needs to go into the creation of any survey. This way, you’re more likely to get the most accurate results and the best response rates...