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Are Surveys Quantitative or Qualitative?
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
12 Things to Consider on Gen Z Surveys
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....
What is Research Design? (Plus 12 Key Elements for Survey Research)
A lot of thought needs to go into the creation of any survey. This way, you’re more likely to get the most accurate results and the best response rates...
What is a Cross-Sectional Survey and Why Should I Use One?
Are you in retail, healthcare, education, psychology, or marketing? Looking for a fast way to collect a large amount of data? Then you may want to consider a cross-sectional...
What is Cluster Sampling? Pros, Cons, and Examples
Need to survey a large segment of the population but short on time and money? Enter cluster sampling, the time- and cost-effective way to gather data across a geographical...
7 Considerations for Nominal vs Ordinal Data (+ Interval vs Ratio Data)
Are you the type of person who works better with a bit of freedom and the ability to “shoot from the hip”? Or do you like things done in...