NPS Surveys

An NPS survey asks how likely someone is to recommend your business, product, or service. The score helps you understand loyalty and compare promoters, passives, and detractors.

Always add a follow-up question that asks why the respondent gave that score. The number tells you where they stand, but the open answer tells you what to improve.

Run NPS after meaningful customer moments or at a steady interval that fits your business. The goal is to track change without asking so often that customers ignore you.

Look at score trends, segment feedback by customer type, read detractor comments carefully, and turn repeated issues into specific product, service, or experience improvements.

SurveyLegend helps you build clean NPS surveys with rating questions, open-ended follow-ups, logic, branding, and share options that make customer loyalty feedback easier to collect.