Valentine’s Day surveys, polls, and quizzes are an engaging way for brands, media outlets, and organizations to connect with audiences during a globally celebrated holiday. By combining eye-catching visuals with simple, well-designed questions, companies can gather insights into gift preferences, spending behavior, and relationship trends.
Valentine’s surveys are commonly used for brand research, human-interest stories, and viral social media polls, helping guide marketing strategies and content creation. With tools like SurveyLegend, creating a Valentine’s Day questionnaire is easy, customizable, and shareable across multiple channels, making it ideal for boosting engagement, measuring sentiment, and gathering meaningful seasonal insights.
Valentine’s Day History
Before we get started, a quick look at the history of Valentine’s Day (also known as The Feast of Saint Valentine, The Day of Love, Lovebirds’ Day, and Heart’s Day). The story of the holiday’s patron saint, Saint Valentine, remains a mystery. However, the holiday contains vestiges of both Christian and ancient Roman tradition and has long been celebrated in February.
While some believe that February 14th marks the anniversary of Valentine’s death, others believe it is because the date is the beginning of birds’ mating season, lending credence to the idea that Valentine’s Day should be a day for romance.
Written Valentine’s began to appear in the 1400s, with the oldest known example being one composed in 1415 by Charles, Duke of Orleans, to his wife while he was imprisoned in the Tower of London. By the 18th century, it was common for friends and lovers to exchange notes or small tokens of affection, and by the 1900s, printed cards began to replace handwritten notes.
Over time, Valentine’s Day has inspired new customs and celebrations, such as Galentine’s Day and other ways for people to connect and express affection. Today, Valentine’s Day statistics show that approximately one billion Valentine’s Day cards are sent each year around the world!
Many of these cards feature Cupid, the Greek God of Love, often illustrated as a naked cherub launching arrows. In fact, Cupid met the SurveyLegend mascot in our cover illustration!
Valentine’s Day Survey Examples
To engage with people, your Valentine’s Day survey or poll must look professional. You’re in luck – SurveyLegend allows you to create beautiful online surveys for free! Plus, you can create surveys with images to increase engagement and response rate further (read why picture surveys perform better in our blog 7 Benefits of Using a Picture Survey).
Below are several examples of SurveyLegend surveys with images.
1. Company/Brand Research
In this first Valentine’s Day example, we ask people what they would most like to receive for the special occasion. While the survey may look innocuous, it’s the type of survey that companies or brands might send out to see what might be a top seller this year, and to help decide what to sell for Valentine’s Day.
This could inform their marketing strategy and help them determine how much of their budget they want to allocate toward the holiday. Companies can also use the results to offer a present or special giveaway to customers as part of their Valentine’s Day promotions. After all, Valentine’s Day statistics reveal that Americans alone spend around $22 billion each February 14th.
Let’s see how this might work. Let’s say responses indicate that most people would like a romantic Valentine’s Day dinner, highlighting the importance of food in the celebration. Then, a restaurant chain may opt to create advertisements promoting their location as the “perfect place to take your Valentine.”
On the other hand, if it appears that the majority of respondents would rather stay home with their honey and relax, selecting “Netflix and chill,” chocolatiers, florists, and jewelry store owners may want to save their money, reallocating it toward different holidays.
Or, they may decide to spend more on advertising, in order to remind those who plan to relax that they can complement the night-in with a nice gift. Popular gifts often include candy, flowers, or jewelry. Companies can also offer a treat, such as a special dessert or discount, to reward customers and make the occasion more memorable.
2. Human Interest Stories
Many media outlets like to publish stories on the human condition or focus on human relationships. In this example, this Valentine’s Day survey asks participants what would be most special to them this Valentine’s Day. It’s a way for journalists to form stories around what matters to people.
For example, they may learn that most respondents would prefer simple signs of love, such as showing affection or doing chores, versus material gifts or fancy dinners. Some respondents may also highlight the importance of friendship and social bonds, valuing time spent with friends or team-building activities over material gifts.
In this case, they may form a story around people becoming less materialistic. On the other hand, if people specify a gift as most important, they may show that consumer spending may be up this Valentine’s Day, and companies should take advantage of that and/or prepare their inventory.
3. Valentine’s Day Poll / Social Media Surveys
Many media outlets and influencers like to send out quick polls, often via social media. Many of these polls are designed to go viral by engaging people with a hot topic, including imagery, and asking 1–3 quick questions that can easily be shared with others.
Some polls can even be structured as a competition, where participants compete for prizes or recognition, further increasing engagement. Social media challenges are another effective way to boost participation, encouraging users to take part and share their own responses.
These interactive activities can be part of a larger Valentine’s Day event, helping to foster a sense of community and excitement (read more about viral surveys and viral quizzes). Another engaging format is a Valentine’s Day quiz, which can include trivia about famous couples or themed questions to entertain and involve your audience.
In this example, we take a current topic and form a quick poll around it. Many of us who grew up in previous generations handed out Valentine’s Day cards to all of our classmates during class.
However, today, many find it inappropriate at that age, or may think it’s unfair, as kids can be left out or their parents may not be able to afford the card. This poll engages with the public by asking them to weigh in.
How to Create Your Valentine’s Day Questionnaire with SurveyLegend
To make your Valentine’s Day quiz or survey, simply follow this step-by-step guide after creating your free SurveyLegend account. Below are instructions for a picture survey like the one above, but any of our 12 types of surveys is just as easy!
- Log in to your account
- Add a new survey and navigate to the CREATE step.
- Use our picture-based question type (“Picture Selection”) by clicking on it.
- Click on the picture selection question that was just added, and then click on the “upload” button.
- Select your pictures and then hit upload.
- If you like, change the layout and size of photos using the settings on the left-hand side.
- Go to the DESIGN step to change the look and feel of your survey (for example, you can choose a dark theme or upload your own Valentine’s background).
- Go to the CONFIGURE step and give your Valentine’s Day survey a good name so that you remember it.
- Finally, continue to the SHARE step, copy your link, and send it to your audience using SMS, Email, Facebook, Slack, or whatever platform you like. You can also embed the survey directly on your website to reach a wider audience and boost engagement.
- When the distribution of your Valentine’s Day survey is done, go to Live Analytics and watch as the results come in.
Measuring Success and Engagement
When it comes to Valentine’s Day contests, quizzes, and marketing games, measuring success and engagement is key to making the most of this special occasion. Many brands use Valentine’s Day as an excellent way to connect with their audience, whether it’s through a fun Valentine’s Day quiz, creative trivia questions, or entertaining games that invite participants to win exciting prizes and gifts. But how do you know if your efforts are truly making an impact?
One of the first things to track is the number of participants who join your Valentine’s Day contest or activity. Whether you’re asking people to guess how many candies are in a box, match famous romantic partners, or answer holiday-themed trivia questions, a high turnout is a great sign that your campaign is resonating. For example, a business might create a quiz where friends or couples compete to see who knows the most about the story of Saint Valentine or Valentine’s Day traditions around the world. The more people who play, the greater your reach—and the more likely you are to build lasting brand loyalty.
Social media engagement is another important metric. Many brands encourage customers to share their answers, tag friends, or post pictures of their Valentine’s Day celebrations. Tracking likes, shares, comments, and overall reach can help you see how far your contest or quiz is spreading. For instance, a creative marketing game that challenges participants to match romantic partner-themed cards or draw their dream Valentine’s Day meal can quickly go viral, especially if you offer fun prizes for winners.
Of course, Valentine’s Day is also a major commercial holiday, with Americans spending an average of $140 per person on gifts, flowers, chocolates, and more. By offering special deals or promotions tied to your contest, you can encourage customers to spend more with your business. Tracking sales and the amount of money spent during the holiday can help you measure the direct financial impact of your campaign.
Don’t forget to collect feedback from your audience! After your Valentine’s Day contest or quiz wraps up, invite participants to share their thoughts through a quick survey or poll. Ask what they enjoyed most, what could be improved, and whether they’d like to see similar games or activities in the future. This feedback is invaluable for refining your approach and ensuring your next special occasion campaign is even more successful.
Start Creating Your Valentine’s Day Survey, Poll, or Quiz Today
Ready to create your Valentine’s Day quiz, survey, or poll? We’ve got you covered! Our surveys render beautifully on any screen, are customizable to your design preferences, and produce awesome results. Looking for inspiration for your next survey? Check out these holiday survey examples to spark creative ideas for your own projects. Want to survey people on other popular holidays and events? We’ve got you covered there, too:
- New Year’s Survey
- Thanksgiving Survey
- Independence Day Survey
- Easter Survey
- “Big Game” Football Survey
- Christmas Surveys (light contests, ugly sweater contests, gingerbread house contests)
- Halloween Surveys (pumpkin carving contests, costume contests)
Do you celebrate Valentine’s Day? Do you like gifts or simple signs of affection? Have you participated in a Valentine’s Day questionnaire in the past? Let us know in the comments!
Frequently Asked Questions (FAQs)
Why should retailers create a Valentine’s Day survey?
Consumers spend a lot of money on Valentine’s Day. By surveying people, retailers can get a better understanding of what people intend to buy and how much they intend to spend. This can inform retailer advertising and pricing strategies.
What is a Valentine’s Day quiz?
Quizzes on this lovers’ holiday tend to focus on what they plan to do for the holiday or what they’d like to receive. More straightforward Valentine’s Day quizzes ask trivia questions about the holiday, using Valentine’s Day history to inform the questions.
How much do people spend on Valentine’s Day?
Valentine’s Day statistics show that in 2021, the average amount spent per person was just under $165.
How do I create an engaging Valentine’s Day survey or quiz?
Tips for creating engaging Valentine’s Day surveys or quizzes:
- Use fun and relevant trivia questions to boost participation.
- Keep questions short and visually appealing.
- Personalize questions to your audience for better engagement.
- Mix multiple-choice and open-ended questions for variety.
