A “rating scale” is a set of answers designed with the aim of collecting information about a quantitative or a qualitative attribute. Some common examples of rating scales in social sciences, particularly psychology are the “likert-type scales” in which a person selects an statement among several statement or “1-10 rating scales” in which a person selects the number which is considered to reflect the perceived quality of the asked subject.
Additionally, in interactive environments such as the web, “Rating stars”, “Thumbs up and down” and “Sliders” can be considered as Rating scale types of questions. Such rating scales are used widely online in websites, blogs, websites and online surveys, in an attempt to provide indications of consumer or users opinions of products or services.
When you use the rating scale questions in your surveys, you require the raters (survey participants) to assign a value -which can be even numeric-, to the rated object, or to some attributes of it.
A Likert scale provides a great way of measuring attitudes, knowledge, perceptions, values, and behavioral changes. A Likert-type scale involves a series of statements that survey respondents may choose from, in order to rate their responses to evaluative questions.
This type of question is very useful when you need an overall measurement of a particular topic, opinion or experience. When you use these questions, simultaneously you can collect data on contributing factors. It is very common to use likert-type scales when researchers want to evaluate the level of satisfaction for a recent shopping or visiting experience.
We have redesigned the Likert questions from scratch. They are not only mobile-friendly, but also allow you to add unlimited numbers of Likert Items. Feel free to try the question type out in your next online surveys. Read more about our Liker Scale table.
Here are some examples that show you how you can ask such questions in your online surveys:
There are many professional things you need to know and consider, when using Likert Scale questions in your surveys. Have a look at the following guide, to read more about Likert Scale questions, and learn how to use and analyse their data.
With SurveyLegend, you easily can make Likert Scale questions which are responsive and can beautifully adjust even to small screen of mobile phones. You can have literally unlimited number of response choices, and even add pictures to your Likert Scale questions. Have a look at our user guide, and learn more about all your legendary powers ; )
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