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What is the Delphi Method and How Do You Use It in Surveys?
Need an expert opinion? The problem with expert opinions is, if you aren’t satisfied with it, you’ll want a second opinion. And then maybe a third or forth. The...
What is Probability Sampling? Pros, Cons, and Examples
Data that skews one way or another can lead to bad decisions and incorrect conclusions. Often, data is unreliable because researchers who are unable to survey every member of...
How Relationship Surveys Work & Questions to Ask (with Examples)
Relationships: there’s the good, the bad, and the ugly. Some relationships are rocky, while some are smooth sailing. They may be broken but fixable, or completely beyond repair. Either...
12 Things to Consider on Gen Z Surveys
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....
Online Survey Market Research Trends for 2022 (+ 7 Survey Considerations)
Online surveys continue to be a powerful tool for market researchers. Of course, they’re also popular with just about anyone else who wants to gauge the pulse of the...
What is Research Design? (Plus 12 Key Elements for Survey Research)
A lot of thought needs to go into the creation of any survey. This way, you’re more likely to get the most accurate results and the best response rates...