Data Types, Research, Types of Surveys

How To Gather Data with a Proper Quantitative Survey in 10 Steps

“Statistics are the triumph of the quantitative method,” wrote 20th century Franco-English writer and historian Hilaire Belloc. Today, acquiring quantitative data is easier than ever using online surveys, a...

Online Survey, Research, Sampling

7 Reasons to Calculate Survey Margin of Error (and the Formula to Use)

Surveys generally involve only a sample of a given population. This means that the result is not likely to completely match the “true” result that would be obtained if...

Branding, Customer Insight, Online Survey, Survey Examples, Survey Questions

What is the Best Day and Time to Email a Survey?

What’s the best day to email a survey? We delve into the importance of survey timing to help you decide when you should send a survey.

Branding, Customer Insight, Online Survey, Survey Questions

How to Create a Brand Identity Using Surveys

Creating a brand identity is critical for any business. Here’s how to start and develop brand identity survey questions.

Branding, Customer Insight, NPS, Online Survey, Survey Questions

How to Use NPS Data to Improve Customer Experience

Customer experience consists of everything from the customer’s first interaction with your company to their last. Using NPS data, you can improve that experience!

Online Survey, Tools

How to Get Anonymous Feedback Using Online Surveys

When you’re asking someone for feedback, whether it’s a customer, employee, student, or just about anyone else, sometimes you want to make it known that their responses will be...