Franchise Satisfaction Survey Template
This franchise satisfaction survey asks established franchisees about the support they received during the past quarter. Review communication, operating guidance, supply support, and issue follow-up to decide what the franchisor should improve.
This franchise satisfaction survey asks established franchisees about the support they received during the past quarter. Review communication, operating guidance, supply support, and issue follow-up to decide what the franchisor should improve.
An overall relationship rating can hide different experiences with purchasing, guidance and getting a problem answered. This SurveyLegend template separates those parts of the support relationship. It helps the franchisor ask a more useful follow-up than simply whether franchisees are happy.
When to use this survey
Use the survey after a defined quarter of established operations. Invite a representative who can speak to the location's experience and state whether multi-location owners should answer once per location or once for the business. Keep a new location's pre-opening onboarding review separate. This is not a contract evaluation, financial-performance assessment or prediction of renewal.
7 questions for your franchise satisfaction survey
Think about your franchise operation's experience with franchisor support during the quarter named above. Rate only services used in that period. Every question is optional. Avoid confidential financial information, customer details and other people's names.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Franchise Satisfaction Survey
Thank you for trying the survey!
You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend.
Create your own surveyChecking submission availability…
This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved.
Activity · no starts yet
Customize your franchise satisfaction survey
Match the support areas to the franchise model and retain not-used options. Use the same quarter for all respondents, and define the reporting unit before comparing results. Avoid leading questions that describe the franchisor as a successful partner before asking for feedback. Give franchisees a separate route for issues that need a named response.
Printable franchise satisfaction survey
Offer the printable questionnaire before a franchise advisory meeting so representatives can reflect privately. State whether answers concern one location or the whole owner business. Use the agreed return process and review paper responses alongside online feedback deliberately.
Create this survey with AI
The prompt below includes the franchise satisfaction survey questions and response settings. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.
Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.
Already have an account? Sign in to create your survey.
How to use the answers
Look at the distribution of each support rating, not only overall satisfaction. Compare locations only when their stage,service use and reporting unit are sufficiently similar. A high overall rating with unclear request follow-up still points to a process worth reviewing. Use open-ended data to group the requested changes and distinguish requests for training from requests for an operational fix. Record an owner and follow-up date for the selected improvement. Do not infer profitability or renewal decisions from these answers.
Research connection: Roh and Yoon (2009) distinguish “ongoing business support” in their abstract for a study of Korean ice-cream franchisees. The franchise support study provides a reason to ask about support dimensions separately. SurveyLegend applies that idea to a quarterly review; the study’s historical local findings are not a benchmark for your network, and this original survey is not a validated relationship scale.
Frequently asked questions
Should customers complete this survey?
No. Franchise owners or their authorized representatives answer about franchisor support. Customer satisfaction concerns the experience of buying from the location.
How should multi-location owners respond?
Choose one reporting unit before launch. Mixing one response per owner with one per location makes the results difficult to interpret.
Can low satisfaction justify ending a franchise agreement?
This survey does not evaluate contractual rights or provide a decision rule. Use the relevant review process and professional advice for contractual decisions.
Free survey maker
Start creating surveys today for free
Create and bring your ideas to life with the survey tool used by people all over the world.
Ready to collect better research data?
Create academic surveys and questionnaires from ready-made templates.