Franchise Satisfaction Survey Template

This franchise satisfaction survey asks established franchisees about the support they received during the past quarter. Review communication, operating guidance, supply support, and issue follow-up to decide what the franchisor should improve.

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This franchise satisfaction survey asks established franchisees about the support they received during the past quarter. Review communication, operating guidance, supply support, and issue follow-up to decide what the franchisor should improve.

An overall relationship rating can hide different experiences with purchasing, guidance and getting a problem answered. This SurveyLegend template separates those parts of the support relationship. It helps the franchisor ask a more useful follow-up than simply whether franchisees are happy.

When to use this survey

Use the survey after a defined quarter of established operations. Invite a representative who can speak to the location's experience and state whether multi-location owners should answer once per location or once for the business. Keep a new location's pre-opening onboarding review separate. This is not a contract evaluation, financial-performance assessment or prediction of renewal.

7 questions for your franchise satisfaction survey

Think about your franchise operation's experience with franchisor support during the quarter named above. Rate only services used in that period. Every question is optional. Avoid confidential financial information, customer details and other people's names.

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A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

SurveyLegend demo Question 1 of 7

Franchise Satisfaction Survey

01 Overall, how satisfied were you with franchisor support during this quarter?

Choose one answer, or skip this question.

02 How clear were communications about changes affecting your operation?

Choose one answer, or skip this question.

03 How useful was the operating guidance you received?

Choose one answer, or skip this question.

04 How satisfied were you with the franchisor's ordering or supply support?

Choose one answer, or skip this question.

05 When you raised a support request, how clear was its next step?

Choose one answer, or skip this question.

06 Which support area should receive the most attention next quarter?

Choose one answer, or skip this question.

07 What specific change would help in that area?

Share your answer, or skip this question.

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Customize your franchise satisfaction survey

Match the support areas to the franchise model and retain not-used options. Use the same quarter for all respondents, and define the reporting unit before comparing results. Avoid leading questions that describe the franchisor as a successful partner before asking for feedback. Give franchisees a separate route for issues that need a named response.

Printable franchise satisfaction survey

Offer the printable questionnaire before a franchise advisory meeting so representatives can reflect privately. State whether answers concern one location or the whole owner business. Use the agreed return process and review paper responses alongside online feedback deliberately.

First page of the printable Franchise Satisfaction Survey Template with questions and answer spaces
Download Franchise Satisfaction Survey Template (PDF)

Create this survey with AI

The prompt below includes the franchise satisfaction survey questions and response settings. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

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How to use the answers

Look at the distribution of each support rating, not only overall satisfaction. Compare locations only when their stage,service use and reporting unit are sufficiently similar. A high overall rating with unclear request follow-up still points to a process worth reviewing. Use open-ended data to group the requested changes and distinguish requests for training from requests for an operational fix. Record an owner and follow-up date for the selected improvement. Do not infer profitability or renewal decisions from these answers.

Research connection: Roh and Yoon (2009) distinguish “ongoing business support” in their abstract for a study of Korean ice-cream franchisees. The franchise support study provides a reason to ask about support dimensions separately. SurveyLegend applies that idea to a quarterly review; the study’s historical local findings are not a benchmark for your network, and this original survey is not a validated relationship scale.

Frequently asked questions

Should customers complete this survey?

No. Franchise owners or their authorized representatives answer about franchisor support. Customer satisfaction concerns the experience of buying from the location.

How should multi-location owners respond?

Choose one reporting unit before launch. Mixing one response per owner with one per location makes the results difficult to interpret.

Can low satisfaction justify ending a franchise agreement?

This survey does not evaluate contractual rights or provide a decision rule. Use the relevant review process and professional advice for contractual decisions.