Travel Agent Service Survey Template

Ask clients about the travel planning service they received, from understanding their request to explaining the proposed itinerary. Use this survey to improve your agency’s communication and advice.

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A trip’s outcome and the agent’s service are different things. Invite clients to review the planning stage once they have received an itinerary or booking explanation. That makes the answers useful even before departure.

When to use this travel agent service survey

Travel agencies can use this questionnaire after a completed planning consultation. This version evaluates client service rather than surveying travel agents about industry conditions.

For a general service interaction outside travel planning, use our customer service template.

7 questions for your travel agent service survey

Use these 7 questions as a starting point. All fields are optional; choose one answer where choices are listed. Leave an irrelevant open field blank.

Respondent introduction:
Think about the travel planning service you recently received from this agency. This form does not change a booking. Do not include booking references or payment details.

Try the survey

A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

SurveyLegend demo Question 1 of 7

Travel Agent Service Survey

01 How well did the agent understand what you wanted from the trip?

Choose one answer, or skip this question.

02 How well did the proposed itinerary fit your priorities?

Choose one answer, or skip this question.

03 How clear were the explanations of what was included?

Choose one answer, or skip this question.

04 How clear were the next steps you needed to take?

Choose one answer, or skip this question.

05 How satisfied were you with the communication during planning?

Choose one answer, or skip this question.

06 What was most helpful about the service?

Share your answer, or skip this question.

07 What should the agency improve?

Share your answer, or skip this question.

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How to customize your travel agent service survey

Name the agency and planning interaction. Send it when the client has enough information to judge the proposal. Keep feedback on third-party hotels and airlines separate. Give clients a direct contact route for corrections or booking changes. Before sharing widely, try the questions with a few people from the intended audience and clarify anything they interpret differently.

Printable travel agent service survey template

Use this printable travel agent service survey template after an in-person travel consultation. It includes the same questions and space to write, giving people who prefer paper or are less comfortable online another way to take part. SurveyLegend helps you offer both formats. Tell respondents where to return the completed form and who will review it. Paper answers need a separate review or manual entry process; they are not automatically added to online responses.

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AI prompt for a travel agent service survey

Use these questions to learn how clients experience your travel planning service.

The full prompt below specifies your travel agent service survey, including all 7 questions and response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend’s AI survey creation tool. Review the result and add your organization’s details before sharing.

Create a free account, then paste the copied prompt into SurveyLegend.

Already have an account? Sign in to create your travel agent service survey.

How to use the answers

Compare request understanding with proposal fit. A well-understood request can still produce an unsuitable proposal when availability or constraints are unclear. Review explanation clarity and comments before revising the consultation process. This form does not change or cancel bookings.

Frequently asked questions

Should clients wait until after their trip?

Not for this version. It reviews the planning service once a proposal or booking explanation has been provided.

Is this a survey of travel agents?

No. Respondents are clients evaluating an agency’s service. Industry research needs a different questionnaire.

Can a client request a booking change here?

Use the agency’s actual booking-change channel. The survey should not be presented as a processing route.