Online Survey, Research, Sampling

8 Types of Survey Sampling + Pros & Cons, Errors & Bias, and More

Today, there are about 125 million households in the United States. To help communities and the government understand the direction the country is moving in (and much more), the...

Data Types, Online Survey, Research, Sampling, Segmentation

What is Quota Sampling? Pros, Cons, and Examples

Many types of sampling involve random selection to ensure the sample group is representative of the larger population. Quota sampling turns this notion on its head because it simply...

Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Systematic Sampling? Pros, Cons, and Examples

Systematic sampling is a type of sampling method that involves selecting a smaller group of participants (the sample) from a larger group of participants (the population). However, this method...

B2B / B2C, Data Types, Online Survey, Sampling

What is Simple Random Sampling? Pros, Cons, and Examples

Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...

B2B / B2C, Data Types, Online Survey, Sampling

What is Convenience Sampling? Pros, Cons, and Examples

Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...

Research, Sampling, Survey Examples

How to Determine Sample Size for Your Survey

Remember the children’s story “Goldilocks and the Three Bears,” in which a young girl named Goldilocks tries three bowls of porridge and finds one to be too hot, one...