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How a Picture Survey or Picture Poll Helps with Branding (with Examples)
Get this: 94% of the world population recognizes the Coca-Cola logo. That’s some powerful branding, and it all comes down to one image, a logo. While Coca-Cola can get...
7 Ways To Avoid Rebranding Mistakes (Plus Top Rebranding Failures & Successes)
Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...
25 Great Branding Resources for Marketers (Including Branding Surveys)
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...
Top 5 Reasons to Use Brand Tracking Surveys
Brand tracking measures how the public perceives your brand over time. There are various brand tracking methods and five major benefits.
How to Create a Brand Identity Using Surveys
Creating a brand identity is critical for any business. Here’s how to start and develop brand identity survey questions.
6 Ways to Build Brand Awareness (Even During COVID)
One piece of popular advice for improving self-esteem is “Don’t worry about what others think of you.” However, when it comes to brand building, you need to know if...