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7 Considerations for Mask & Vaccination Surveys
As the threat of COVID-19 and its variants linger, discussions abound around the topics of masks and vaccinations. While different countries are instituting different rules and regulations surrounding wearing...
5 Ways to Use Surveys To Improve Customer Engagement
Are you actively engaging with your customers? Today, nearly 55% of customers think companies need to transform how they engage, and almost 65% of customers expect tailored engagements that...
What is Cluster Sampling? Pros, Cons, and Examples
Need to survey a large segment of the population but short on time and money? Enter cluster sampling, the time- and cost-effective way to gather data across a geographical...
7 Considerations for Nominal vs Ordinal Data (+ Interval vs Ratio Data)
Are you the type of person who works better with a bit of freedom and the ability to “shoot from the hip”? Or do you like things done in...
7 Ways To Avoid Rebranding Mistakes (Plus Top Rebranding Failures & Successes)
Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...
25 Great Branding Resources for Marketers (Including Branding Surveys)
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...