Menu Price Survey Template
This menu price survey template asks diners how they understand a menu offer and its stated price. Review what is included, perceived value, and reasons someone might hesitate before planning a real-world test.
This menu price survey template asks diners how they understand a menu offer and its stated price. Review what is included, perceived value, and reasons someone might hesitate before planning a real-world test.
A price means little without the dish, portion, setting, and included items. This SurveyLegend questionnaire keeps those details together so the feedback is about a complete offer rather than an isolated number.
When to use this survey
Use it before introducing or revising a clearly described menu offer. Show the same description, currency, portion and pricing conditions to every respondent. Use survey testing first to check that people understand the offer and the questions as intended.
7 questions for your menu price survey
For this hypothetical example, imagine a casual café offering a lunch plate with one vegetable sandwich and a side salad for a total of US$12, including any applicable tax and with no required additional charge. Drinks are separate. This is an example for feedback, not an available offer. All questions are optional.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Menu Price Survey
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Customize your menu price survey
Replace the hypothetical offer with the exact item, portion, currency, setting and total-price conditions being studied. Do not imply that the example price is recommended. If comparing prices, keep other offer details constant and use a deliberate study design. Do not silently show a larger portion or more attractive presentation with one price.
Printable menu price survey
Print the complete offer description above the same questions. If using a photo online, include the identical photo in the paper version at a readable size. Keep hypothetical research separate from a menu customers can actually order from.
Create your menu price survey with AI
Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.
Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.
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How to use the answers
Read price reactions alongside appeal and missing information. A low willingness to consider a dish may reflect the dish rather than its price. Group open-ended data into portion, included items, setting and price concerns. Do not call the most common answer an optimal price or predict revenue from stated consideration alone.
Min Jung Kim’s Purdue doctoral dissertation examined restaurant-menu information and reported a relationship between “menu descriptions and willingness-to-pay”. The menu design dissertation informs the need to keep the offer description consistent when exploring price reactions. This short, original questionnaire does not reproduce its experiments, estimate willingness to pay or establish a profitable menu price.
Frequently asked questions
Is US$12 the suggested price for a real menu?
No. It is a hypothetical example that makes the questionnaire concrete. Replace the whole offer with the one being studied.
Does this calculate willingness to pay?
No. It collects reactions to one stated offer. Estimating trade-offs or demand requires a suitable research design.
Should tax and extra charges be explained?
State the pricing conditions respondents need to understand the offer. Keep those conditions identical across versions being compared.
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