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Sponsorship Satisfaction Survey Template

Review a completed sponsorship with the people who funded it. This sponsorship satisfaction survey asks about the sponsor's goal, agreed benefits, communication, and what would improve the next partnership.

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Sponsors may support the same event for very different reasons. One may want community visibility; another may want conversations with prospective customers. Satisfaction is easier to interpret when you know which goal mattered.

When to use this sponsorship satisfaction survey

Use this template after a sponsored event or agreed review period, once promised activities can be discussed. It collects sponsor feedback for nonprofit and event teams. SurveyLegend helps organize the conversation, while financial return and verified campaign results remain separate evidence.

For an ongoing commercial relationship outside sponsorship, use partner satisfaction .

For the separate question of how attendees perceive a sponsor, read SurveyLegend's guide to audience-focused sponsorship surveys . Keep those audience responses separate from sponsor satisfaction.

7 questions for your sponsorship satisfaction survey

Use these seven questions as a starting point. Every field is optional. Choose one answer where choices are listed and leave irrelevant text fields blank.

Respondent introduction:
Think about the sponsorship and review period described above. Answer from your organization's experience. If results are not yet available, choose the relevant option rather than estimating. All questions are optional.

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A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

SurveyLegend demo Question 1 of 7

Sponsorship Satisfaction Survey

01 What was your organization's main goal for this sponsorship?

Choose one answer, or skip this question.

02 How well did the sponsorship support that main goal?

Choose one answer, or skip this question.

03 To what extent were the agreed sponsorship benefits delivered?

Choose one answer, or skip this question.

04 How satisfied were you with communication from the organizing team?

Choose one answer, or skip this question.

05 How useful was the information provided about sponsorship results?

Choose one answer, or skip this question.

06 What should the organizer improve for a future sponsorship?

Share your answer, or skip this question.

07 How interested would your organization be in discussing another sponsorship?

Choose one answer, or skip this question.

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How to customize your sponsorship satisfaction survey

Use the actual agreement when reviewing benefits. If some benefits are still due, make the review timing clear and revisit delivery later. Adjust the goal choices to the real program while retaining an open alternative. Keep this sponsor questionnaire separate from attendee satisfaction.

Before sharing, try the questionnaire with a few intended respondents and clarify anything they interpret differently.

Use SurveyLegend's instructions for respondents to identify the agreement and review period beside questions about delivered benefits.

Printable sponsorship satisfaction survey template

Use this printable sponsorship satisfaction survey template as a discussion guide at a sponsorship review meeting. It gives people who prefer paper or are less comfortable online another way to respond. Include the same context, questions, and answer choices as the online version. Tell respondents where to return it and who will review it. Paper answers need separate review or manual entry; they are not automatically added to online responses.

Download Sponsorship Satisfaction Survey Template (PDF)

AI prompt for your sponsorship satisfaction survey

Make the next sponsor review specific to the goals and benefits agreed.

The prompt below includes all seven questions and their response settings. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.

Create this survey in SurveyLegend

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

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How to use the answers

Read goal support within each stated objective. A sponsor seeking community participation may evaluate success differently from one seeking business leads. Investigate undelivered benefits against the agreement. Treat interest in another discussion as an invitation to follow up, not a renewal commitment.

SurveyLegend's guide to reviewing exported responses can help you keep each sponsor's objective beside their ratings during review.

A sponsorship evaluation thesis examined activation in one baseball team and three sponsors, highlighting differing sponsorship objectives. This template uses objective-specific feedback rather than assuming every sponsor defines success in the same way.

Frequently asked questions

Does this survey calculate sponsorship ROI?

No. It collects reported experience and goal support. Financial ROI requires separately defined costs and attributable financial returns.

Who should complete it?

Ask the sponsor contact who managed or evaluated the relationship, using the same named sponsorship period.

When is the best time to ask?

After the agreed activities and reporting can be reviewed. If outcomes take longer to emerge, identify what can be assessed now and schedule a later review.

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