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Fundraising Campaign Feedback Survey Template

Learn where one fundraising campaign helped or hindered participation. The seven-question survey examines discovery, message clarity, the contribution process, privacy choices, acknowledgment and preferred updates without asking for financial details.

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Learn where one fundraising campaign helped or hindered participation. The seven-question survey examines discovery, message clarity, the contribution process, privacy choices, acknowledgment and preferred updates without asking for financial details.

What is a Fundraising Campaign Feedback Survey?

A fundraising campaign feedback survey collects experience-based feedback about one appeal and the journey around it. It can include contributors and people who considered participating, which helps separate campaign-message problems from contribution-flow problems.

When to use this template

Use this template after an online appeal, giving day, peer-to-peer drive or time-limited campaign. It is designed for campaign improvement, not donor profiling. Keep donation records in the appropriate secure system rather than asking respondents to repeat financial information in the survey.

Seven optional questions

Use these seven questions as a focused starting point. Every question is optional so the creator can preserve the exact set, remove an item that does not fit the context, or adapt choices before sharing. The template is original editorial content, not a validated scale.

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A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

SurveyLegend demo Question 1 of 7

Fundraising Campaign Feedback Survey

01 How did you first encounter this campaign?

Choose one answer, or skip this question.

02 How clear was the campaign's purpose?

Choose one answer, or skip this question.

03 How easy was it to take the action you intended?

Choose one answer, or skip this question.

04 How clear were the available privacy or visibility choices?

Choose one answer, or skip this question.

05 How appropriate was the acknowledgment or confirmation?

Choose one answer, or skip this question.

06 How would you prefer to receive campaign updates?

Choose one answer, or skip this question.

07 What one change would make this campaign easier to understand or support?

Share your answer, or skip this question.

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How to adapt it

Replace “campaign” with the public campaign name and make the first-contact choices match the channels actually used. If non-contributors receive the survey, keep “I did not try” and “I did not receive one” choices. Describe privacy and publicity choices in plain language, and never infer that someone declined to contribute because of a single response. Review sensitive questions and open-ended analysis before launch. Keep each item tied to the stated task and avoid collecting data that the decision does not require.

Printable PDF version

Use the printable version for campaign-team retrospectives or volunteer debriefs. It includes the same seven optional questions and writing space. Review paper feedback separately from online results; this is not a scored instrument.

First page of the printable Fundraising Campaign Feedback Survey Template with questions and answer spaces
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Create it with an AI assistant

Use the complete prompt below with an AI assistant to draft this questionnaire, then register with SurveyLegend and build or customize the survey. Compare the result with the exact questions and settings before sharing. Copying the prompt does not transfer it into SurveyLegend.

AI prompt

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How to interpret responses

Segment results first by discovery channel and whether respondents tried to act. Then compare purpose clarity, journey ease, privacy-choice clarity and acknowledgment within those groups. Code the open answer into one primary improvement theme and preserve minority concerns about privacy or accessibility even when average ratings look strong. Treat update preferences as communication choices, not blanket marketing consent.

In a randomized field experiment on a large online crowdfunding platform, Burtch, Ghose and Wattal describe the “increased visibility and traceability of transactions” around online fundraising. Their results show that privacy-control design can affect contribution behavior in more than one direction. That supports asking whether choices were clear, not assuming that publicity or anonymity is universally preferred. See Burtch et al. .

Frequently asked questions

Should the survey ask how much someone contributed?

Usually not. Exact amounts are financial information and should remain in the secure contribution system. This template focuses on the campaign experience.

Can people who did not contribute respond?

Yes. Keep the invitation neutral and include choices for people who did not try or did not receive a confirmation. Their feedback can reveal message or journey barriers.

Does update preference equal marketing consent?

No. Treat the response as research unless a separate, compliant consent process explicitly covers future communications.

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