Pinterest Survey Template
Learn what people came to Pinterest to find, whether they saved or used an idea, and what information was missing. This seven-question example helps content creators plan more useful visual content.
Learn what people came to Pinterest to find, whether they saved or used an idea, and what information was missing. This seven-question example helps content creators plan more useful visual content.
Use feedback for a specific decision
Saving an idea and using it are different outcomes. A person may collect inspiration for later without wanting to buy anything today. This SurveyLegend questionnaire focuses on one recent visit so a creator can understand the job the content was meant to do.
Separate discovery from use
Use this survey with adult Pinterest users when planning content for a clearly named topic or audience. It is a questionnaire about Pinterest, not an official Pinterest tool or an account integration. SurveyLegend’s social media surveys overview covers broader research and distribution choices; this example concentrates on visual idea discovery.
Wang and colleagues’ 2016 online survey of 113 participants examined motivations in relation to specific Pinterest activities rather than treating use as one behavior. Their Pinterest activity study informs the separation of searching, saving and using an idea here. Its historical findings do not describe today’s entire user population or prove that a save leads to a purchase. These original questions are not a reproduction of the study’s questionnaire.
Seven questions to adapt
Think about your most recent Pinterest visit during the past 30 days. Every question is optional. Please do not share your username, private board titles, account details or personal links. This survey does not change your Pinterest account.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Pinterest Survey
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Customize your Pinterest survey
Name the content topic if the decision concerns one, but do not ask respondents to reveal private boards or account activity. Keep the reference to the most recent visit in the past 30 days rather than asking people to average every visit they remember.
Invite people with varied levels of engagement, not only followers who regularly respond to a creator’s posts. Preserve options for not saving, not returning and not taking further action. Keep the final open-ended question focused on helpful information, not a request for profile links or screenshots.
Printable Pinterest questionnaire
Use the blank paper questionnaire in an audience interview or content-planning workshop. Participants can recall the visit without opening private accounts. Explain who will see returned forms; paper responses need separate review or manual entry and are not automatically added to online results.
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Interpret responses before acting
Read the main purpose and main activity together. Browsing for inspiration can be successful without an immediate action, while difficulty finding a saved idea may suggest a need for clearer titles or descriptions. Keep “I did not try” separate from difficulty returning to an idea.
The further-action question records one main reported action, not verified traffic or sales. Review missing-information choices alongside comments before changing content. For example, requests for materials or steps may support a more complete tutorial, while source concerns call for clearer attribution. Report respondent counts and the recruitment method. Do not generalize a creator’s volunteer audience to all Pinterest users, and do not treat the results as platform analytics.
Frequently asked questions
Is this an official Pinterest survey?
No. This is an independent SurveyLegend questionnaire example about Pinterest use. It does not access or modify anyone’s Pinterest account.
Does saving an idea mean someone intends to buy?
No. People may save ideas for inspiration, organization or a later project. Ask about the reported action rather than assuming purchase intent.
Should respondents share their boards?
No. These questions can be answered without account identifiers, private board titles, screenshots or links. Keep those details out of written answers.
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