Newspaper Survey Template
This newspaper survey asks local readers what information they used, what they could not find, and how they accessed the paper during the past four weeks. Use it to prioritize a reporting topic or an access improvement.
This newspaper survey asks local readers what information they used, what they could not find, and how they accessed the paper during the past four weeks. Use it to prioritize a reporting topic or an access improvement.
A reader may value local reporting while still struggling to find information about a specific public meeting or neighborhood change. This SurveyLegend questionnaire separates content needs from access problems. It helps a newsroom identify a useful next question to report, rather than relying only on a general satisfaction score.
When to use this survey
Name the newspaper, the area it covers, and the four-week period. Invite readers through more than one suitable channel if you want to hear from print and digital audiences. The questionnaire concerns this publication's service to readers. It does not establish public opinion on a policy or measure whether a reported claim is true.
7 questions for your newspaper survey
Think about the named newspaper during the past four weeks, including its print or digital editions. All questions are optional. Do not include private information about yourself or anyone mentioned in a story.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Newspaper Survey
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Customize your newspaper survey
Use topic labels residents recognize, without framing a policy as successful or harmful. Check additional items for leading questions . Keep the distinction between “could not find the story” and “the reporting did not answer my question.” If collecting a separate news tip, provide the newsroom's real contact process rather than promising follow-up from an unmonitored survey.
Printable newspaper survey
Offer the same questionnaire as a print insert for readers who are less comfortable online. Include the newspaper name, dates and a return address or collection point. Process paper responses separately before combining comparable answers.
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How to use the answers
Compare the selected topic with how well the publication met that need, then read the unanswered-question comments. A repeated practical question may suggest a service article; a request for evidence may need reporting or clearer sourcing. Analyze access barriers by the selected delivery format. Group open-ended data without treating allegations as verified facts. State how respondents were recruited and avoid calling their answers the views of all residents.
Sora Park, Caroline Fisher, and Jee Young Lee’s 2020 University of Canberra report set out to identify “gaps in local news provision”. The local news study surveyed 2,038 regional Australian news consumers. That research focus informs the question about an unanswered local information need. It does not establish the needs of this newspaper’s audience today or validate this original questionnaire.
Frequently asked questions
Can readers use this to request a correction?
Provide the publication's monitored corrections channel separately. A general feedback survey should not imply that an urgent correction request will reach the right editor.
Does this measure political opinion?
No. It asks about information needs and access to the newspaper. A political poll requires a different questionnaire and sampling design.
Should nonreaders complete it?
This version is for recent readers. Retain the non-use options to identify ineligible or incidental responses, and use a separate discovery study if you want to understand why people do not read the paper.
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