Advertising Survey Form Template

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Advertising Survey Form Preview

Use this advertising survey form template to collect the information you need before planning a client's campaign. The eight fields cover the offer, audience, objective, channels, budget planning, and success criteria. Customize the form in SurveyLegend, then use the answers to prepare a focused briefing conversation.

When to use this advertising survey form

This version is for the person commissioning or managing advertising. Send it before a discovery meeting or a campaign review so you can identify unanswered questions in advance. It gathers a brief; it does not test an advertisement with consumers or measure brand awareness. Keep those studies separate. Our survey and form features help you choose suitable fields for written details and structured choices.

8 questions for your advertising survey form

Start with these questions and adapt them to your audience. Every field is optional. Where answer choices are listed, respondents choose one.

Respondent introduction:
Please answer about the advertising campaign we are discussing. If a decision has not been made, say so. Do not include passwords or confidential customer information. All fields are optional.

How to customize your advertising survey form

State which campaign or business unit the form covers. Ask respondents to specify a budget period and currency if they choose to share an amount. Keep “not decided” options because uncertainty is useful information at the briefing stage. Avoid requesting passwords, advertising-account access, or confidential customer lists. If a client needs to send sensitive supporting material, agree on an appropriate route outside this questionnaire.

Printable advertising survey form template

Use this printable advertising survey form template in a client workshop or briefing meeting. Clients can write down their goals and open questions without working through an online form. SurveyLegend gives your team an online option and a matching paper starting point for the conversation.

AI prompt for an advertising survey form

Create an advertising survey form in SurveyLegend with questions about campaign goals, audiences, channels, budget planning, and success criteria.

The full prompt below includes all 8 fields and their response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend's AI survey creation tool. Review and customize the result before sharing.

Create an advertising survey form in SurveyLegend using the exact questionnaire below.

Purpose: Clarify advertising requirements before recommending a campaign.

Requirements:
- Include exactly 8 questions or fields, in the order shown. Preserve the wording, answer choices, choice order, field types, and optional settings verbatim.
- Use one selection for each Single choice field. Show all fields. Preserve instructions about leaving an irrelevant field blank; do not invent automatic branching.
- Do not add scoring, sample answers, claims of validation, or an anonymity promise.
- Keep the respondent introduction below. Any named event, advertisement, use case, review period, or organization referenced must be supplied by the survey creator before sharing. Do not invent these details.
- If a field, setting, or required supporting asset cannot be provided, explain the limitation. Do not silently substitute it or claim a working survey exists.

Respondent introduction:
Please answer about the advertising campaign we are discussing. If a decision has not been made, say so. Do not include passwords or confidential customer information. All fields are optional.

Exact questionnaire:

1. Which product, service, or offer is this campaign about?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No

2. What is the main result you want the campaign to support?
Field type: Single choice
Answer choices, in order:
- More people recognizing the brand
- More visits or inquiries
- More trial or sign-ups
- More purchases or bookings
- Another result
- Not decided
Required: No

3. Who is the main audience, and what situation makes the offer relevant to them?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No

4. Which advertising channels are you using now, if any?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No

5. Which channels would you like us to consider, and why?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No

6. What budget information can you share for this campaign? Include the currency and period, or write not decided.
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No

7. Are there dates, offer conditions, or approval requirements we should plan around?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No

8. How will you decide whether the campaign met its main objective?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No

Before finishing, compare every field with this specification. Report differences separately. Let the creator review and customize the private draft before sharing; do not publish it automatically.

Use prompt directly in SurveyLegend

Create a free account, then paste the copied prompt into SurveyLegend.

Already have an account? Sign in to create your advertising survey form.

Turn client answers into an advertising brief

Turn the answers into a short brief with agreed facts and unresolved decisions. Check that the main objective, intended audience, and success measure fit together. For example, an awareness campaign and a request for immediate sales may need different expectations. Discuss missing information rather than silently filling it in. The completed form is the start of planning; it does not establish a campaign's likely return or authorize spending.

Is this form for customers or advertising clients?

This version is for advertising clients and internal campaign owners. It collects requirements before planning. A customer-facing research survey would ask a different set of questions about exposure, perceptions, or a specific creative.

Should I make the budget question mandatory?

Only if an answer is genuinely necessary for your process. This starter makes every field optional and lets respondents say that the budget is undecided. You can clarify the amount, period, and approval process in the follow-up conversation.

Can I use it for an existing campaign?

Yes. Name the campaign and ask the respondent to describe the current objective, channels, and measure of success. Use a separate review of campaign data to assess performance; the brief records expectations and context.

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