Proof Points Survey Template
A statistic, example and customer story may each answer a different question. Show only claims that have already been checked, with their source, and ask what people understand. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional.
A statistic, example and customer story may each answer a different question. Show only claims that have already been checked, with their source, and ask what people understand. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional.
Use this template
This survey compares accurately sourced proof points supporting one claim. It tests comprehension and perceived credibility, not whether a claim is true. Explore related logo testing and design templates .
What it helps decide
Choose which verified supporting evidence best explains one claim to its intended audience. Source recognition, clarity, relevance and skepticism; no unverified statistics or fabricated testimonials.
Seven survey questions
Keep these exact options when adapting the questionnaire; replace placeholders with real context.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Proof Points Survey
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How to adapt it
Keep the main claim and visual treatment constant while varying only the proof point. Include the actual source and date for every statistic. Do not invent quotes, customers or performance numbers to fill placeholders.
When to ask
Run after evidence verification and before final campaign copy approval.
How to interpret responses
Compare comprehension and credibility across proof points, and inspect confusion in open answers. A persuasive response is not substantiation; legal and factual review remains separate.
Research context
A meta-analysis of environmental communication compared narrative and statistical evidence and found context-dependent effects. Its environmental topic and message conditions prevent a blanket rule that one format always wins; test the actual claim and audience. Read the Choi et al., Science Communication HTML abstract. This original questionnaire is not a validated research instrument.
Frequently asked questions
What is a proof points survey?
This survey compares accurately sourced proof points supporting one claim. It tests comprehension and perceived credibility, not whether a claim is true.
Can the questions change?
Keep the main claim and visual treatment constant while varying only the proof point. Include the actual source and date for every statistic. Do not invent quotes, customers or performance numbers to fill placeholders.
How should results be used?
Compare comprehension and credibility across proof points, and inspect confusion in open answers. A persuasive response is not substantiation; legal and factual review remains separate.
Printable PDF specification
Use the printable version to collect the same seven optional questions and answer choices on paper. Leave space for written answers, and tell respondents where to return the form and who will review it. Paper responses need separate review or manual entry; they are not automatically added to online results.
Download PDF AI adaptation prompt
Copy the prompt into an AI assistant, review the output, and manually build it in SurveyLegend. No automatic transfer is available in this plan.
Before copying
Fill in the actual audience and bracketed examples; protect privacy and verify all factual claims.
Copyable prompt
Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.
Sign in and recreate the reviewed questions; this draft is not a prebuilt account asset.
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