Should I list competitor brands?

Ask unaided first. If a later list is needed, use a neutral and fairly selected set, then record who was unfamiliar with each option.

Is this the same as brand awareness?

No. It asks what difference matters in a choice after recording which alternatives the respondent knows.

Can this prove our product is better?

No. It describes perceptions and information gaps; product claims need separate evidence.

Competitive Differentiation Survey Template

This competitive differentiation survey asks buyers which alternatives they know, what they compare first and which specific difference would matter when choosing.

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Design, Branding and Picture Survey Templates

Logo Design Questionnaire Template Design & branding Our mobile-ready surveys look gorgeous on any device! Scan the QRC to preview this one on your smartphone.
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Category Awareness Survey Template Design & branding The demo uses meal-kit delivery as a category, not a particular company. First, respondents describe how they would get ingredients and instructions for a weeknight dinner. Only then does the survey introduce “meal-kit delivery.” That order separates unaided solution routes from aided term recognition. In two category-structure studies, Nedungadi, Chattopadhyay and Muthukrishnan (2001) found that supplying structure affected recall and memory-based choice; their abstract says “provision of structure increases brand recall.” Read the university abstract. The studies did not validate this SurveyLegend questionnaire or show that a seven-item category survey predicts demand. Their result is a reason to record the respondent's unprompted view before supplying a category label.
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Competitive Differentiation Survey Template

When to use this template

7 competitive differentiation survey questions

A little feedback. A clearer picture.