Name Testing Survey Template
Test a proposed brand or product name with the people you want to reach. This name testing survey asks what the name suggests, how easy it is to say, and how well it fits the product.
A name can sound right in a meeting and mean something very different to a customer. Collect an unprompted reaction before explaining the product. That sequence helps you see what the name communicates on its own.
When to use this name testing survey
Use this template after you have a candidate name and before committing to a launch. It evaluates one name in a defined language and market. SurveyLegend can help you collect the feedback you need to decide whether to keep, revise, or investigate the name further.
If the product idea also needs feedback, use concept testing before choosing its name.
SurveyLegend's guide to product naming surveys provides additional context for deciding which name associations and product expectations to investigate.
7 questions for your name testing survey
Use these seven questions as a starting point. Every field is optional. Choose one answer where choices are listed and leave irrelevant text fields blank.
Respondent introduction:
Read the proposed name shown above. Give your own reaction before reading the product description at question 5. All questions are optional.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Name Testing Survey
Thank you for trying the survey!
You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend.
Create your own surveyChecking submission availability…
This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved.
Activity · no starts yet
How to customize your name testing survey
Keep typography neutral if you want feedback on the name itself. Run separate reviews for each language or market rather than assuming the same sounds and associations travel well. If pronunciation is essential, add a separate spoken task; a self-rating cannot show how people actually pronounce the word.
Before sharing, try the questionnaire with a few intended respondents and clarify anything they interpret differently.
When adapting the wording for another market, review SurveyLegend's guidance on neutral question wording so the questions do not praise or criticize the name for respondents.
Printable name testing survey template
Use this printable name testing survey template at a naming workshop, keeping the product description after the initial reaction questions. It gives people who prefer paper or are less comfortable online another way to respond. Include the same context, questions, and answer choices as the online version. Tell respondents where to return it and who will review it. Paper answers need separate review or manual entry; they are not automatically added to online responses.
Download Name Testing Survey Template (PDF) AI prompt for your name testing survey
See what your proposed name means to the people who will use it.
The prompt below includes all seven questions and their response settings. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.
Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.
Already have an account? Sign in to create your name testing survey.
How to use the answers
Compare spontaneous product expectations with the intended category. Review appeal, pronunciation, and fit as separate results instead of blending them into a single winner score. Investigate repeated unwanted associations and test revisions with a fresh group. These answers do not establish legal availability.
The EU-funded FLUENTBRAND project reported that pronunciation effects depended on product context. The practical lesson is to test ease of pronunciation alongside product fit, rather than assuming the easiest name is always best.
Frequently asked questions
Should I explain the name before asking questions?
Collect the first reaction first. Explain the product later so the explanation does not dictate the initial associations.
Will this check trademark or domain availability?
No. Audience feedback and availability checks are separate tasks. The survey can flag a resemblance or unwanted association that needs further investigation.
Can I use the same survey in another language?
Adapt it with a fluent reviewer and test it with the intended audience. Translation alone may miss pronunciation differences or local meanings.
-
Logo Design Questionnaire Template Our mobile-ready surveys look gorgeous on any device! Scan the QRC to preview this one on your smartphone. -
User Experience (UX) Survey Template If people do not enjoy using your product, they will not keep using it, no matter how clever the code or sleek the design, user experience is everything. That is why understanding the user experience has become essential for UX designers, interaction designers, and app developers everywhere. Surveys offer valuable insights into how users feel, what they expect, and how they behave, giving you a clear path to improvement before launch. -
Product: T-Shirt Design Survey Template If you want your t-shirt designs to actually sell, you need more than just creativity—you need data. Whether you’re a fashion entrepreneur, apparel brand, or student working on your next clothing line, understanding your customers is what sets great designs apart from guesswork. -
Ad Copy Testing Survey Template Use this ad copy testing survey template to learn what people understand from your advertisement before you launch it. Eight questions explore the message, its relevance, its credibility, and the next step the ad suggests. Add your creative to the questionnaire in SurveyLegend, then ask people from the intended audience to respond in their own words. -
Advertising Survey Form Template Use this advertising survey form template to collect the information you need before planning a client's campaign. The eight fields cover the offer, audience, objective, channels, budget planning, and success criteria. Customize the form in SurveyLegend, then use the answers to prepare a focused briefing conversation. -
Brand Perception Survey Template Use this brand perception survey template to learn what your brand brings to mind and what experiences shape that impression. It asks for unprompted associations before specific evaluations. Create the survey in SurveyLegend to understand whether your intended positioning matches how people actually describe your business. -
Concept Testing Survey Template Use this concept testing survey template to learn whether people understand a proposed idea and see a useful role for it. The questionnaire covers comprehension, relevance, current alternatives, and unanswered questions. Adapt it in SurveyLegend before investing in a product or service that your audience may interpret differently than you expect. -
Logo Testing Survey Template A design team knows what a logo is meant to communicate. Customers may see something else. Start with their own descriptions, then ask about specific qualities so your explanation does not supply the answer. -
Package Testing Survey Template Good-looking packaging still has a job to do: help people understand the product. Start with what a person can identify from the mockup, then explore visual appeal and missing information. -
B2B Brand Tracking Survey Template A recognizable supplier name may still be absent from a buyer's shortlist. SurveyLegend helps marketing teams ask the same category-specific questions at regular intervals and learn where recognition stops short of consideration. -
B2C Brand Tracking Survey Template A tracking survey is valuable only when each wave measures the same task in a comparable way. This template begins with unaided recall before revealing the tracked brand, then moves through familiarity, consideration or use, the source shaping perception, comparative value, future consideration, and one barrier. Explore related [design templates](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/) when the research task concerns creative work or another branding decision. -
Brand Personality Survey Template Use this template with people who know the named brand through a recent product, service or communication touchpoint. It narrows the task to traits and consistency. For wider associations, experiences and information gaps, use the brand perception template. -
Category Awareness Survey Template The demo uses meal-kit delivery as a category, not a particular company. First, respondents describe how they would get ingredients and instructions for a weeknight dinner. Only then does the survey introduce “meal-kit delivery.” That order separates unaided solution routes from aided term recognition. In two category-structure studies, Nedungadi, Chattopadhyay and Muthukrishnan (2001) found that supplying structure affected recall and memory-based choice; their abstract says “provision of structure increases brand recall.” Read the university abstract. The studies did not validate this SurveyLegend questionnaire or show that a seven-item category survey predicts demand. Their result is a reason to record the respondent's unprompted view before supplying a category label. -
Competitive Differentiation Survey Template A claimed advantage may not be a difference buyers recognize. SurveyLegend helps a product or marketing team separate familiarity with alternatives from the attributes people actually use to compare them. -
Design Feedback Survey Template A design review is more useful when every respondent sees the same version, knows the intended audience and task, and separates observation from personal taste. This template helps a designer, product team, or client collect structured feedback on one supplied Design A before choosing what to refine or test next. Add the design as the shared review stimulus; do not treat decorative page art as the design being evaluated. -
Fabric Color Poll Template A fabric color poll tests clearly labeled swatches in one product context. It helps distinguish the strongest colorway from the color that merely looks best on a particular screen. For adjacent needs, explore logo testing and visual templates. -
Fashion Concept Survey Template A preferred look is only the start. Ask what the concept would be used for, which visual cue mattered and what information is still missing. This questionnaire supports a design review; it does not forecast sales, fit or production quality. -
Favorite Poster Voting Template A favorite poster vote collects a choice plus the reason it works for the intended audience. It is especially useful when a team has two or three finished routes. For adjacent needs, explore logo testing and design templates. -
Messaging and Claims Testing Survey Template A message can sound clear to its writer while suggesting something different to a reader. This SurveyLegend questionnaire asks for an unprompted explanation before showing rating questions, so the first response is not shaped by a list of intended benefits. -
Proof Points Survey Template This survey compares accurately sourced proof points supporting one claim. It tests comprehension and perceived credibility, not whether a claim is true. Explore related logo testing and design templates.
Free survey maker
Start creating surveys today for free
Create and bring your ideas to life with the survey tool used by people all over the world.
Ready to collect better research data?
Create academic surveys and questionnaires from ready-made templates.