Customer Insight, Online Survey, Research

7 Signs That It’s Time To Find a New Online Survey Company

When it’s time to send out a marketing research survey or just a company questionnaire, you have a lot of options. Of course, sometimes the most obvious solution may...

Customer Insight, Online Survey, Research

How To Create a SMART Survey Design

Creating a survey takes time and effort – if you expect to get results. There are many things to consider, such as the look and feel of the survey,...

Customer Insight, Online Survey, Research

How Generational Differences Impact Survey Participation

“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...

Customer Insight, Online Survey, Research

5 Types of Market Segmentation & How To Segment Markets Effectively

Are you targeting the right audience? Are you providing a good customer experience? Or are you throwing money down the drain trying to appeal to a group that’s not...

Online Survey, Research

8 Ways to Conduct Survey Testing and Top 7 Benefits

You can spend a lot of time, money, and effort developing a consumer or research survey, so you want to be sure it’s effective and easily understood. But how...

Customer Insight, Online Survey, Research, Survey Questions

7 Ways to Get the Truth on Surveys (+ Reasons for Lying on Surveys)

Do you swear to tell the truth and nothing but the truth? It’s tempting to begin each of our surveys this way, but unfortunately, this isn’t a court of...