Conference Exhibitor Interest Survey Template

Find out whether potential exhibitors are interested in your conference and what would make participation useful. This survey collects audience goals, practical needs, and unanswered questions before you finalize exhibitor packages.

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An interested exhibitor is not a confirmed booking. Start by learning who they hope to meet and what they need to evaluate participation. Those answers can shape a clearer exhibitor prospectus.

When to use this conference exhibitor interest survey

Conference organizers can use this template while planning an event or testing exhibitor demand. It gathers expressions of interest, not booth reservations or payments. SurveyLegend helps turn scattered exhibitor inquiries into a structured planning conversation.

When attendance details are ready, use event invitations for the separate RSVP task.

SurveyLegend's guide to exhibitor surveys covers exhibitor expectations and later event feedback. Use its planning context here and reserve post-event experience questions for after the conference.

7 questions for your conference exhibitor interest survey

Use these seven questions as a starting point. Every field is optional. Choose one answer where choices are listed and leave irrelevant text fields blank.

Respondent introduction:
Review the conference information above and answer for your organization. This is an expression of interest, not a booth booking or commitment to pay. You may skip any question.

Try the survey

A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

SurveyLegend demo Question 1 of 7

Conference Exhibitor Interest Survey

01 How interested is your organization in exhibiting at this conference?

Choose one answer, or skip this question.

02 What would be your main reason for exhibiting?

Choose one answer, or skip this question.

03 Which audience would you most want to meet?

Share your answer, or skip this question.

04 What would you need at an exhibit space to take part effectively?

Share your answer, or skip this question.

05 What is the main issue your organization would need to resolve before deciding?

Choose one answer, or skip this question.

06 What information would help you decide whether to exhibit?

Share your answer, or skip this question.

07 If you would like a reply about exhibiting, what work email address should the organizer use?

Share your answer, or skip this question.

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How to customize your conference exhibitor interest survey

Describe what is known about the event before asking about interest. If the venue or date changes, ask again rather than relying on old intentions. Collect only practical needs relevant to planning. Make the email field optional and explain that it is for an exhibitor reply, not unrelated marketing.

Before sharing, try the questionnaire with a few intended respondents and clarify anything they interpret differently.

Use a survey welcome page in SurveyLegend to present the confirmed date, location, and purpose of the interest form.

Printable conference exhibitor interest survey template

Use this printable conference exhibitor interest survey template during a planning meeting with prospective exhibitors. It gives people who prefer paper or are less comfortable online another way to respond. Include the same context, questions, and answer choices as the online version. Tell respondents where to return it and who will review it. Paper answers need separate review or manual entry; they are not automatically added to online responses.

Download Conference Exhibitor Interest Survey Template (PDF)

AI prompt for your conference exhibitor interest survey

Build exhibitor options around the goals potential participants describe.

The prompt below includes all seven questions and their response settings. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

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How to use the answers

Group organizations by their main objective and intended audience. Check whether the planned event can support those goals before packaging booth options. Use barriers and information requests to improve the prospectus. Count replies as expressions of interest, not forecast sales or reserved exhibit space.

A trade-show thesis treats participation as a process beginning with business objectives and extending through follow-up. This template applies that planning perspective by asking what exhibitors want to achieve before asking what space they need.

Frequently asked questions

Does submitting this form reserve a booth?

No. It records interest and planning needs. Use a separate booking process when terms, availability, and prices are confirmed.

Should I include an estimated attendee count?

Include a figure only when there is a sound basis for it, and identify it as an estimate. Do not present a target as confirmed attendance.

Can I contact people who provide an email?

Explain the intended follow-up before collecting it and use the address for that stated purpose. This version asks only for a reply about exhibiting.

SurveyLegend's instructions for respondents setting can place that follow-up explanation beside the email field.