Should every booth staff member answer?

For this organization-level version, ask one person to coordinate the response. A staff-level study can also be useful, but it needs a clear unit of analysis so large teams do not count as many separate exhibitors.

Can it calculate event ROI?

No. It asks about perceived goal progress and service experience. Financial ROI requires relevant costs, attributable outcomes and a suitable follow-up period.

Why separate visitor fit from visitor numbers?

A high volume of visitors may not match an exhibitor's goal. This questionnaire asks about fit; it does not verify footfall or qualified-lead counts.

What was your organization's main goal for exhibiting?

Maintain existing relationships

How satisfied were you with organizer support during the event?

Neither satisfied nor dissatisfied

I did not use organizer support

Which area should the organizer improve first?

Setup or breakdown arrangements

Exhibitor Survey Template

This exhibitor survey asks participating organizations about their main goal, setup experience, visitor fit, and organizer support after a trade show. Use it to improve exhibitor services while keeping perceived results separate from proven return on investment.

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Event, Parties and Occasion Survey Templates

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Exhibitor Survey Template

When to use this survey

7 questions for your exhibitor survey

A little feedback. A clearer picture.