Focus Group Screener Template
Use this focus group screener to check whether adult volunteers have relevant product experience and can attend your research session. Collect screening details first, then review invitations against your study's criteria.
A useful discussion starts with the right mix of participants. Define whose experience you need before recruiting. A screener helps identify that experience; it does not make a small discussion group representative of an entire market.
When to use this focus group screener
This template is for adult, nonclinical consumer research about a named product category. It supports manual screening and follow-up by the research team. SurveyLegend helps organize responses, while eligibility, consent, and final invitations remain part of the study's own process.
Once participants are selected, concept testing questions can support a separate product-idea review.
For context on the discussion that follows recruitment, see SurveyLegend's guide to focus group research . This form prepares that session; it does not conduct it.
7 questions for your focus group screener
Use these seven questions as a starting point. Every field is optional. Choose one answer where choices are listed and leave irrelevant text fields blank.
Respondent introduction:
Review the study information above. These optional questions help the research team decide whom to invite. Completing this form does not guarantee a place or payment. Please do not include sensitive personal information.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Focus Group Screener
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How to customize your focus group screener
Replace broad eligibility assumptions with the study's actual criteria. Keep the category description neutral so it does not suggest a desirable answer. Separate the screener from consent to participate in the eventual discussion. Provide a private contact route for adjustments rather than collecting personal details in an open field.
Before sharing, try the questionnaire with a few intended respondents and clarify anything they interpret differently.
SurveyLegend's guide to screening questions explains how product experience and other relevant criteria can narrow the recruitment pool.
Printable focus group screener template
Use this printable focus group screener template when recruiting in person and explaining the study before a potential participant responds. It gives people who prefer paper or are less comfortable online another way to respond. Include the same context, questions, and answer choices as the online version. Tell respondents where to return it and who will review it. Paper answers need separate review or manual entry; they are not automatically added to online responses.
Download PDF AI prompt for your focus group screener
Recruit for the experience your research question actually needs.
The prompt below includes all seven questions and their response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend's AI survey creation tool. Review the generated draft and add the context described in the prompt before sharing.
Create a free account, then paste the copied prompt into SurveyLegend.
Already have an account? Sign in to create your focus group screener.
How to use the answers
Review age eligibility, product experience, decision role, and availability against the criteria you set before recruiting. Leave an unanswered eligibility item unresolved rather than assuming a pass. Use the short experience description to clarify fit, not to judge eloquence. Invite a purposeful mix and keep a record of screening decisions.
Hennink's recruitment guidance describes focus group recruitment as purposive and tied to research objectives. This screener follows that logic by asking about relevant experience and practical attendance requirements.
Frequently asked questions
Does this form automatically choose participants?
No. The research team reviews responses against the study's criteria and sends invitations separately.
Is completing the screener consent to join the focus group?
No. Provide the study's participation information and consent process separately before the session.
SurveyLegend's guide to survey research ethics offers background on explaining purpose and data use to prospective participants.
Will a screened focus group represent all customers?
Not automatically. Purposeful recruitment supports a relevant discussion, but a small nonrandom group does not establish population-wide percentages.
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