Price Testing Survey Template

This price testing survey template asks potential buyers to evaluate one clearly described offer at a stated price. Review perceived value, purchase intentions, and reasons for hesitation to identify pricing assumptions that need further testing.

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Use this price testing survey template to understand how potential buyers react to a specific offer at a stated price. The questions cover offer clarity, perceived value, purchase intention, and reasons for hesitation. Create your version in SurveyLegend before deciding which pricing assumptions need a closer test.

When to use this price testing survey

Present the product or service, what is included, the currency, and whether the price is a one-time charge or recurring payment. Explain mandatory charges consistently so people judge the same offer. This questionnaire evaluates one price in context. It does not calculate an optimal price, estimate a demand curve, or prove how people will behave when paying.

For a broader understanding of the audience and market, start with our market research template.

7 questions for your price testing survey

Use these 7 questions as a starting point. All fields are optional; choose one answer where choices are listed. Leave an irrelevant open field blank.

Respondent introduction:
Review the offer card, including the price, currency, billing period, and what is included. Answer based on your own situation. This is research, not an order or payment. All questions are optional.

How to customize your price testing survey

Prepare one offer card with the exact price and terms before sharing. Avoid framing the price as a discount unless the comparison is genuine and relevant to the test. Ask people who could reasonably buy the offer. If you want to compare prices, plan separate comparable test groups and decide how results will be interpreted before collecting responses; simply averaging answers from different offers can hide what caused the difference. Before sharing widely, try the questions with a few people from the intended audience and clarify anything they interpret differently.

Printable price testing survey template

Use this printable price testing survey template during a product or service research interview. It includes the same questions and space to write, giving people who prefer paper or are less comfortable online another way to take part. SurveyLegend helps you offer both formats. Tell respondents where to return the completed form and who will review it. Paper answers need a separate review or manual entry process; they are not automatically added to online responses.

AI prompt for a price testing survey

Test the offer and its price together before assuming what customers will pay.

The full prompt below specifies your price testing survey, including all 7 questions and response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend’s AI survey creation tool. Review the result and add your organization’s details before sharing.

Create a price testing survey in SurveyLegend using the exact questionnaire below.

Purpose: Test the offer and its price together before assuming what customers will pay.

Creator setup before sharing:
Supply one offer card with product/service, inclusions, currency, exact price, billing interval, commitment, and mandatory charges. The same card must accompany every format. No price optimization algorithm is included.

Requirements:
- Include exactly 7 fields in the order shown. Preserve wording, field types, choice order, and optional settings verbatim.
- Show every field. Single choice means one selection. Preserve instructions for irrelevant fields; do not invent branching.
- Do not add questions, answers, scores, outcome predictions, certifications, or promises of anonymity.
- Do not invent organization details, dates, offer prices, a concept card, a job criterion, or other required context. Ask the creator for missing setup information before the survey is shared.
- This prompt creates a draft questionnaire. It does not process transactions, change accounts, issue tickets, publish testimonials, or make employment decisions.
- If an exact field or setting is unavailable, explain the limitation separately rather than silently changing it.

Respondent introduction:
Review the offer card, including the price, currency, billing period, and what is included. Answer based on your own situation. This is research, not an order or payment. All questions are optional.

Exact questionnaire:

1. How clear is what you would receive for the stated price?
Field type: Single choice
Answer choices, in order:
- Not at all clear
- Slightly clear
- Moderately clear
- Very clear
- Extremely clear
Required: No
Display rule: Always

2. How relevant is this offer to a need you currently have?
Field type: Single choice
Answer choices, in order:
- Not at all relevant
- Slightly relevant
- Moderately relevant
- Very relevant
- Extremely relevant
- Not sure
Required: No
Display rule: Always

3. How would you rate the value of the offer at the stated price?
Field type: Single choice
Answer choices, in order:
- Very poor value
- Somewhat poor value
- Neither poor nor good value
- Somewhat good value
- Very good value
- Not enough information
Required: No
Display rule: Always

4. How likely would you be to purchase the offer at the stated price?
Field type: Single choice
Answer choices, in order:
- Very unlikely
- Somewhat unlikely
- Neither likely nor unlikely
- Somewhat likely
- Very likely
- Not enough information
Required: No
Display rule: Always

5. What is the main reason you might hesitate?
Field type: Single choice
Answer choices, in order:
- The price
- What is included
- Uncertainty about quality
- The payment or commitment terms
- I do not need the offer
- Another reason
- I would not hesitate
Required: No
Display rule: Always

6. What would you use or buy instead, if anything?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No
Display rule: Always

7. What information would help you judge this offer more confidently?
Field type: Long text
Answer choices: none; respondent enters their own text.
Required: No
Display rule: Always

Compare every field with this specification before finishing. Report differences separately. Ask the creator to review the draft and required context before sharing. Do not publish automatically.

Use prompt directly in SurveyLegend

Create a free account, then paste the copied prompt into SurveyLegend.

Already have an account? Sign in to create your price testing survey.

Separate price objections from offer problems

Check offer comprehension first. Read perceived value and purchase intention alongside the main hesitation and stated alternatives. Someone may reject the offer because they do not need it, not because the price is too high. Keep those reasons separate. Use the findings to refine the offer or plan a more controlled pricing study, and compare stated intentions with real commercial evidence before making a pricing decision.

Will this tell me the best price?

No. It collects reactions to one offer and price. A pricing decision also needs costs, positioning, alternatives, and evidence about real purchasing behavior.

Can I use it for a subscription?

Yes. Show the billing interval, commitment, included service, and any mandatory charges clearly. Do not mix monthly and annual prices without explaining the difference.

Is this a Van Westendorp survey?

No. It does not collect the four price thresholds used in that approach. It is a straightforward offer-and-price feedback questionnaire.

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Price Testing Survey Template

When to use this price testing survey

7 questions for your price testing survey

A little feedback. A clearer picture.