Competitor Research Survey Template
This competitor research survey template asks buyers which alternatives they use or consider for one specific job, including workarounds outside a team's existing competitor list. This survey helps a product team compare those real choices and investigate the trade-offs buyers describe.
This competitor research survey template asks buyers which alternatives they use or consider for one specific job, including workarounds outside a team's existing competitor list. This survey helps a product team compare those real choices and investigate the trade-offs buyers describe.
Use this template
This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. Explore related product testing and market research .
What it helps decide
Identify the alternatives a defined audience actually considers for one purchase or job. Unaided competitor recall, comparison criteria, switching friction and unmet needs; no confidential competitor information.
Seven survey questions
Keep these exact options in the first demo and PDF; replace placeholders with real context.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Competitor Research Survey
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How to adapt it
Name the product category and buyer decision, not a favored brand. Ask unaided recall first, then a prompted list only if the local market requires it. Never request confidential information about a competitor.
When to ask
Use before positioning or a significant product change, then refresh when alternatives shift.
How to interpret responses
Separate direct competitors from doing nothing or using a manual workaround. Look at criteria and switching concerns, not a simple winner count. Report sample source and do not turn self-selected buyers into a market-share estimate.
Frequently asked questions
What is a competitor research survey?
This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product.
Can the questions change?
Name the product category and buyer decision, not a favored brand. Ask unaided recall first, then a prompted list only if the local market requires it. Never request confidential information about a competitor.
How should results be used?
Separate direct competitors from doing nothing or using a manual workaround. Look at criteria and switching concerns, not a simple winner count. Report sample source and do not turn self-selected buyers into a market-share estimate.
Printable PDF specification template
Generate competitor-research-template.pdf as a real, printable asset with H1, brief purpose, seven optional questions and exact options, lines for open answers, a qualified research note and thank-you. Render and check preview. Link only after the asset exists; current state pending.
AI adaptation prompt
Copy the prompt into an AI assistant, review the output, and manually build it in SurveyLegend. No automatic transfer is available in this plan.
Before copying
Fill in the actual audience and bracketed examples; protect privacy and verify all factual claims.
Copyable prompt
Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.
Sign in and recreate the reviewed questions; this draft is not a prebuilt account asset.
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