Competitor Research Survey Template
A team's competitor list may omit the workaround buyers use every day. Start with an open alternative question before showing names and keep wording neutral. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional.
A team's competitor list may omit the workaround buyers use every day. Start with an open alternative question before showing names and keep wording neutral. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional.
Use this template
This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. Explore related product testing and market research .
What it helps decide
Identify the alternatives a defined audience actually considers for one purchase or job. Unaided competitor recall, comparison criteria, switching friction and unmet needs; no confidential competitor information.
Seven survey questions
Keep these exact options when adapting the questionnaire; replace placeholders with real context.
A little feedback. A clearer picture.
Explore this 7-question example at your own pace. Every question is optional.
Competitor Research Survey
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How to adapt it
Name the product category and buyer decision, not a favored brand. Ask unaided recall first, then a prompted list only if the local market requires it. Never request confidential information about a competitor.
When to ask
Use before positioning or a significant product change, then refresh when alternatives shift.
How to interpret responses
Separate direct competitors from doing nothing or using a manual workaround. Look at criteria and switching concerns, not a simple winner count. Report sample source and do not turn self-selected buyers into a market-share estimate.
Research context
A study of 200 firms in Spain's furniture industry examined routines for collecting competitive intelligence and adapting decisions. It concerns company practices, not a consumer questionnaire; its value here is the case for systematic, repeated observation rather than one-off assumptions. Read the Boronat-Navarro et al., SAGE Open HTML abstract. This original questionnaire is not a validated research instrument.
Frequently asked questions
What is a competitor research survey?
This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product.
Can the questions change?
Name the product category and buyer decision, not a favored brand. Ask unaided recall first, then a prompted list only if the local market requires it. Never request confidential information about a competitor.
How should results be used?
Separate direct competitors from doing nothing or using a manual workaround. Look at criteria and switching concerns, not a simple winner count. Report sample source and do not turn self-selected buyers into a market-share estimate.
Printable PDF specification
Use the printable version to collect the same seven optional questions and answer choices on paper. Leave space for written answers, and tell respondents where to return the form and who will review it. Paper responses need separate review or manual entry; they are not automatically added to online results.
Download PDF AI adaptation prompt
Copy the prompt into an AI assistant, review the output, and manually build it in SurveyLegend. No automatic transfer is available in this plan.
Before copying
Fill in the actual audience and bracketed examples; protect privacy and verify all factual claims.
Copyable prompt
Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.
Sign in and recreate the reviewed questions; this draft is not a prebuilt account asset.
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