BLOGS
Topic: buyer persona
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Customer Experience, Customer Insight, Research, Segmentation
How Surveys Help Marketers Create Buyer Personas (with Examples)
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
Online Survey, Sampling, Segmentation, Survey Examples, Types of Surveys
What is Psychographic Segmentation? (Examples and Key Benefits)
The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...