“The fortune is in the follow-up.” – Jim Rohn Rohn, an American entrepreneur, author, and motivational speaker who passed in 2009, understood the importance of follow-up. He would often...
They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...
Pareto’s rule says that 20% of your customers provide 80% of your total profits. That means collecting and analyzing data about new potential new customers is important for predicting...
Shaken, or stirred. That’s the definition of “churn,” which is often applied to the process of making butter from milk. Of course, we’re not blogging about butter. Churn in...
Businesses both big and small often rely on surveys to gather information from customers, non-customers, and employees. Many business surveys have different goals; for example, one survey may ask...
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.