How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
Businesses both big and small often rely on surveys to gather information from customers, non-customers, and employees. Many business surveys have different goals; for example, one survey may ask...
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....
A lot of thought needs to go into the creation of any survey. This way, you’re more likely to get the most accurate results and the best response rates...
Are you in retail, healthcare, education, psychology, or marketing? Looking for a fast way to collect a large amount of data? Then you may want to consider a cross-sectional...