When it comes to online surveys, PC users are quite different from mobile respondents for various reasons. Evidently, mobile device ownership has surpassed desktop computers, as the former offer more freedom of usage than the latter, as users are able to take their smartphones and tablets wherever they go. But, apart from its portability features, how different are PC users to mobile owners in terms of answering online surveys?
In a featured post by IBN Live, almost 80% of adults worldwide now own and use smartphones, while 50% have tablets. Although they find PCs as the ‘single most popular tool for online access (88% for computers versus 79% for smartphones)’, the research finds mobile device ownership rates continuing to climb, while time spent on traditional computers has decreased. Thus, an increasing number of respondents are now more connected via mobile than regular PCs. This makes receiving and responding to online surveys via smartphones faster than desktop computers, and targeting more people more efficient on mobile than via PCs.
Being portable, mobile devices allow users to access online surveys easily as most smartphones are now pre-built with the fastest mobile data connection facilities on the market. Even budget-friendly devices, such as the iPhone SE, are now built with a faster 4G LTE and Wi-Fi chipsets, as reported by O2 on the handset’s specifications page. Using the device allows the streaming of videos and browsing the web at rates as much as two times faster than other affordable smartphones on the market (up to 19 LTE compatible bands, up to 150 Mbps over 4G LTE, and up to 433 Mbps over Wi-Fi). Many mobile users are now being notified quickly via their registered emails in case an incoming online survey becomes available and accessing it becomes easier and almost in real-time, thanks to mobile data.
Luckily for us here at SurveyLegend we focused on mobile-ready surveys from day one. Oh happy day, oh happy day! Let me explain why you should use an online survey provider that supports and offers a mobile-ready survey solution, and no it doesn’t have to be SurveyLegend. But we would be extremely happy if you chose us. To help you decide here is a tour of our Mobile Phone Ready survey solution.
Not using an online survey solution that offers a mobile-ready survey design is like driving a car with no fuel, it’s impossible.
Ok maybe i’m too dramatic here, but the truth is that in the USA alone more than 50 percent of the survey participants today respond to some kind of survey or form using their smartphone. The mobile consumers are growing fast and your surveys have to keep up with the trend. Research conducted by Experian even shows that 53 percent of emails opened where read on devices other than computers, yes it’s a lot!
The smartphone and tablet has made us all more reachable and by being in a constantly moving world with time being of essence responding to a survey on the go is a must these days.
Even the desktop PCs industry has tasted defeat since the smartphone emerged, the diagram shows clearly how fast the new technology has been adapted and how it’s growing and growing…
The survey respondents of today express a desire to be able to answer surveys on whichever device they are using, meaning that surveys that can be taken on any device will provide higher finish rate. As mentioned 50 percent or more of the survey responses happen via mobile, and it’s rising according to our latest figures.
These mobile respondents often express disappointment when they find that a surveys doesn’t work on their smartphone, often ignoring to finish the survey. This is avoided by using an online survey provider that offers mobile-ready surveys.
You as a company, school, government… have now a better chance than ever to get the purest feedback and insight possible by sending out surveys after a certain experience. This enables me as the participant to give you my most honest feedback of the experience I just had with you.
Why honest, because by the time i’m stationed by a computer the thought and feeling I had after being in contact with your company, school, government… is not pure any more. I have done other things during the hour, day or even week, getting the feedback as soon as possible is super important, this helps with the quality of the feedback collected.
Imagine being able to collect feedback in a store, providing scannable QR code that the shopper can scan and respond to on their smartphone or tablet as they are shopping. To show your gratitude you can give them a discount code they can use at the cash-register, offering a gift at the end increases the finish rate of a survey even more.
Feedback is obtained in the store, this helps state location of the participant and as a franchise, this enables better understanding and tracking of areas needing improvement but also what stores are doing good.
So what are you waiting for, create your first mobile-ready survey today! And we hope you decide doing it with us. If you don’t know how to start, take a look at our survey examples templates, chose the one that fits your needs and get started in minuites.