The automobile has been an enduring presence throughout multiple centuries. Then, you have the VCR, which came and went in a matter of decades. Regardless of a product’s life...
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
An incredible 30,000 new products are launched every year. Unfortunately, 95% of new products fail. There are a number of reasons products fail. However, the 280 Group – a world...