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Kiarokh Moattar

After painting on the walls, asking loads of crazy questions, many times of breaking my bones, and watching too many animated movies, I eventually grew up and got a B.A. in Clinical Psychology. Shortly after, I grew up a bit more & got one M.A. in Illustration, and another one in Visual Culture. Today together with my fellow legends, I'm doing my best to make you word's best online survey app, while designing stuff at Sony Mobile, and also my own company, Tiny Little Monsters.

Get feedback

Get feedback

Get feedback, to learn and grow

Getting feedback can sometimes be experienced as ‘stressful’ or ‘irritating’. This is why we often hesitate to get feedback from others. As experts mention in “Find the Coaching in Criticism”, published at Harvard Business Review, “Even when you know that [feedback is] essential to your development and you trust that the person delivering it wants you to succeed, it can activate psychological triggers. You might feel misjudged, ill-used, and sometimes threatened to your very core.”

But according to the same article, the good news is that you can easily overcome this psychological states of mind and become a better receiver, simply by asking for feedback more often, and by applying the a few useful tips in the feedback collection process, which will be described further down.

Before starting to collect feedback, keep in mind that according to experts, those who clearly seek critical feedback tend to get higher performance ratings. One reason is of course because of the nature of getting feedback and becoming better. But also, when you ask for feedback, you not only understand how others see you, you also change the way they see you! Just the act of collecting feedback makes people trust and respect you more; and helps you create a better image of yourself for them.

Consider these handy tips, when you get feedback

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Instagram rebrand disappointed many users, couldn’t a simple survey save them?

rank pictures

Yes, we all have seen it! Instagram has recently launched a new visual identity. They have changed their app’s interface, made it more ‘simplified’ as they describe it, or if you ask me, they made it just much ‘whiter’.

But what created most of the hype about Instagram’s new look and feel, was an entirely different, unexpected, and very poor design for Instagram’s app icon.

Of course the company celebrated the new change with a blog post, newsletter emails, a nice video, followed by a ton of articles written by third parties.

But if you do a little research and read users’ comments and reactions under the mentioned posts, you’ll notice a totally different narration than what they officially try to communicate.

Why do many dislike the new change?

Some say that people don’t like changes. They get used to things and tend to stick to the way things are. This might be the case for some of the negative reactions about Instagram’s new look and feel; but there are many design experts who have clear reasons to explain why this was a bad design decision.

Well, the original icon had a skeuomorphic style, which is generally considered to be not good when used in symbols, logos, and icons. It’s true; and these days, it’s a particularly popular design trend as well. You may have heard the general term “flat design” used to describe the relatively recent interfaces which have a very simplistic look and feel with minimal amount of details.

One of the major things that Instagram’s design team has done is converting that old skeuomorphic design of their app icon, to a very simplified and abstract glyph shape, which still can be recognized as a camera. So far so good, and honestly the glyph does have a decent graphical appearance. However, what makes it very disappointing is their choice of using that gradient fill with so many variations of colors, which are not necessarily that appealing together.

Practically, gradients are very hard to handle and reproduce, especially in printing, and in grayscale or black & white versions of logos and signs. Therefore, gradients are almost always avoided by professional logo designers. But the color combination and these practical issues are not the main problems with their choice of gradient; as Instagram lives majorly on colorful high-end screens, rather than papers and packages. Nevertheless, the main problems is that they have simply taken away the entire visual identity of the well known and recognizable brand.

It seems that their design team have been aware of the fact because this is what Instagram mentions briefly about their change in the App Store:
Instagram's release notes on App Store
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Create surveys in right-to-left languages, enjoy 2 other new features & many enhancements

rank pictures

New update, right-to-left language support, performance improvement and bug fixes!
Hello legends of future!
For sure you have noticed that there are new stuff recently added to our beloved SurveyLegend app, since we posted the last update release notes. We have added a a few new surveying features to all free and paid accounts, and improved some of the existing features. Here is a summary and we hope you enjoy and spread the love!

New survey featuresNew Features:


turn off surveysCreate surveys in right-to-left languages

It’s truly amazing that our planet has such a nice heritage of different languages, and cultures (& foods of course :P) But there are actually not so many survey solutions that offer creation of surveys with a decent and beautiful layout, for languages that are written from right to left.

With all love and respect to those beautiful old scripts, we now have made it possible to create your gorgeous surveys, forms, polls, or questionnaires, with a right-to-left layout. So if you want your surveys to be published in Arabic, Hebrew, Persian, Urdu, etc… all you need to do is toggling a button while you make the survey.

Read more about creating surveys for RTL languages.

Net Promoter ScoreNet Promoter® Score (NPS®)

Want to be the best in your industry? Then do as some of the best companies in the world already do, track your Net Promoter® Score. Apple, AT&T, BBC, Salesforce and more are just some of the companies tracking and learning from their Net Promoter® Score.

The NPS question type enables you to with a simple click or a drag and drop create a Net Promoter Score survey, form, poll or questionnaire. The Net Promoter Score is a management tool that can be used to gauge the loyalty of your firm’s customer relationships. This amazing question type will make life easier for you and your organization, we even do all the calculations for you.

Read more about Creating a survey using Net Promoter Score.

Limit answersLimit choices for Multiple Selection

So far, Multiple section questions allowed respondents to choose any number of choices. They were kind of unlimited therefore people could click all the check boxes, and choose all of the available choices if they wanted to. Naturally, some researchers want to limit the number of selectable choices. For example, they want to allow the respondents to choose their top 3 travel destinations, in a list that consists of 10 cities. With this new release, they can easily do so.

Read more about this new selection type

mobile surveysSurveyLegend for Mobile

From now on, you can login to your SurveyLegend account and access the Live Analytics of all your surveys. It’s pretty handy, specially when combined with our Instant Notification Emails, which enable you to follow the progress of data collection on the go.

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Use Rank Pictures, enjoy 4 other new features & many enhancements

rank pictures

New update, less bugs, rank pictures feature and more new features for better and safer surveys. We have made SurveyLegend more compatible with old browsers.
Hello all updated legends!
When a new year comes, a new feature should also come! So here you have the all new rank pictures feature and more.

As you may have noticed, we have just added a new surveying functionality to all free and paid accounts, and enhanced some of the existing features. Here is a summary of the latest impovements since our last update. Keep reading, and please, spread the love!

New survey featuresNew Features:


Rank picturesMedia Gallery: Rank Pictures

Have you ever used our Media Gallery before? If you haven’t, give it a try! It allows you to create very engaging questions by help of visual answers.

In this update, we have added a brand new voting type to the Media Gallery. When “Ranked Voting Type” is enabled, you can limit the number of choices for respondents, and ask them to rank the pictures. For example, ask them to choose their top 5 favorite choices, and rank them based on the order they choose them.

Read more about this new voting type

This new voting type has also a brand new diagram in Live Analytics, which shows you the quantity and quality of respondents’ ranking for each individual item. You will also see an average ranking, automatically calculated for each choice.

Read more about this new Ranking Bar Chart.

turn off surveysClose your questionnaires

Many of you have requested this feature and here it comes! If your surveys are too old and you don’t want them to be found by others, if the deadline for the online exam which you have made is passed, if the time to apply to an event is over and more you can now easily close the survey, form or poll in question.

This does not affect your eventual shared Live Analytics pages. Good to know is that you can activate your questionnaires at any time you want!

Promote sharing of surveys on social mediaPromote Sharing of Surveys

We’ve added a new widget to Welcome Page and Thank You Page fields to help you use your own respondents to spread the word about your surveys or questionnaires and make them go viral. We call it “Promote sharing of survey” and you can easily enable it in the “Settings” panel of the filed.

When this feature is enabled you will notice a widget with 4 social media icons Facebook, Twitter, Google+ and LinkedIn that get displayed on the Welcome page or Thank You page. Now Respondents will be able to share your questionnaire, directly to their social media channels with just one click.

Rank picturesEnhanced Drag & Drop

In the previous version of survey tool, we had some issues with drag and drop reported by our amazing users. When the questions were too long and had many choices, it was not so easy to drag and drop them were you wanted. Now thanks to your feedback, we decided to rebuild our drag and drop functionality.

The new drag and drop is more responsive, and provides a nice visual feedback when you interact with it. It also temporarily shrinks the question which is being dragged, to provide more space and a better overview for you to decide where to drop it.

Diagram iconEnhanced Charts

Now you can get more detailed data, by hovering your mouse or tapping on different sections of diagrams in the Live Analytics. This provides a richer survey data visualization.

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Using and Analysing Likert Scales Correctly

This guide teaches you about using & analysing Likert Scale questions correctly

What are “Likert Scales” questions

When surveyors want to measure respondents’ attitudes or behaviours, Likert scale questions are very popular choices. A Likert Scale reliably measures people’s attitudes and behaviours by giving them several selection choices, associated with items they can choose from.

You have definitely seen questions with scaled answers such as “Not at all likely < — to —> Extremely likely”. These are typically used in Likert Scale questions.

As mentioned before, Likert Scale questions consist of several items that respondents express their opinions about. These are called “Likert Items”, and should not be confused with the “Likert Scale” itself.

Likert Scale questions are reliable and great tools, because they enable you to get an image of degrees of people’s opinions; unlike a simple “yes / no”, or other rating question types. Such questions will empower you to identify areas that need improvements, and also measure challenging topics.

However, to create these questions correctly and gather highest quality of data, we recommend you to read the following guide. Also, you can find more information about how to use our Liker Scale feature in our user guide.
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