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Customer Experience, Customer Insight

25 Great Customer Experience Resources for Marketers (Including Surveys)

There’s a motto in the eCommerce world that says, “customer is king.” Today, these customers have many avenues when it comes to shopping, whether it’s a brick-and-mortar store or...

Customer Insight, Online Survey, Research

How To Create a SMART Survey Design

Creating a survey takes time and effort – if you expect to get results. There are many things to consider, such as the look and feel of the survey,...

Customer Insight, Online Survey, Research

How Generational Differences Impact Survey Participation

“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...

Online Survey

12 Advantages of Online Surveys (and 4 Disadvantages)

Have a question you want insight into? A survey can get you the answer! While surveys have long been a popular way to gather research, today’s online survey tools...

Customer Insight, Event, Online Survey, Survey Questions

How to Create an Event Planning Survey + Template & Questions

Whether you’re planning a corporate conference, a hobbyist convention, an outdoor music festival, or an indoor party, event planning requires a lot of organizational and time-management skills. And, it...

Customer Insight, Online Survey, Research

5 Types of Market Segmentation & How To Segment Markets Effectively

Are you targeting the right audience? Are you providing a good customer experience? Or are you throwing money down the drain trying to appeal to a group that’s not...