A bot, short for “robot” of course, is a software app that’s programmed to perform automated tasks online. They go to work on their own, toiling away at repetitive...
There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...
Ah, summertime, that hot but happy season when the sun stretches its rays like a lazy dog waking from a nap. Vacations are planned, the kids are tasting freedom...
“The fortune is in the follow-up.” – Jim Rohn Rohn, an American entrepreneur, author, and motivational speaker who passed in 2009, understood the importance of follow-up. He would often...
They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...
Taking a shortcut is all about finding more efficient or faster ways of doing something without sacrificing quality or integrity. On the other hand, cutting corners means skipping steps...