Branding, Customer Insight, Online Survey, Research

7 Ways To Avoid Rebranding Mistakes (Plus Top Rebranding Failures & Successes)

Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...

Branding, Customer Insight, Online Survey, Research

25 Great Branding Resources for Marketers (Including Branding Surveys)

You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...

Branding, Customer Insight, Online Survey, Survey Questions

7 Reasons to Conduct a Product Experience Survey + Sample Questions

We’ve talked a lot about the customer experience in the past – but what about the product experience? While customer experience may be king, product experience is just as...

Branding, Customer Insight, NPS, Online Survey

Top 5 Reasons to Use Brand Tracking Surveys

Brand tracking measures how the public perceives your brand over time. There are various brand tracking methods and five major benefits.

Branding, Customer Insight, Online Survey, Survey Examples, Survey Questions

What is the Best Day and Time to Email a Survey?

What’s the best day to email a survey? We delve into the importance of survey timing to help you decide when you should send a survey.

Branding, Customer Insight, Online Survey, Survey Questions

How to Create a Brand Identity Using Surveys

Creating a brand identity is critical for any business. Here’s how to start and develop brand identity survey questions.