Are you actively engaging with your customers? Today, nearly 55% of customers think companies need to transform how they engage, and almost 65% of customers expect tailored engagements that...
Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...
We’ve talked a lot about the customer experience in the past – but what about the product experience? While customer experience may be king, product experience is just as...
Brand tracking measures how the public perceives your brand over time. There are various brand tracking methods and five major benefits.
What’s the best day to email a survey? We delve into the importance of survey timing to help you decide when you should send a survey.