The power of branding cannot be denied. The most popular brands can be immediately recognized just by a logo: The golden arches, the swoosh, the apple, the list goes...
Businesses both big and small often rely on surveys to gather information from customers, non-customers, and employees. Many business surveys have different goals; for example, one survey may ask...
Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...
Brand tracking measures how the public perceives your brand over time. There are various brand tracking methods and five major benefits.
What’s the best day to email a survey? We delve into the importance of survey timing to help you decide when you should send a survey.