Features, Online Survey, Research, Sampling

5 Reasons To Avoid Cutting Corners When Creating Surveys

Taking a shortcut is all about finding more efficient or faster ways of doing something without sacrificing quality or integrity. On the other hand, cutting corners means skipping steps...

Online Survey, Picture Survey, Research

12 Things to Consider on Gen Z Surveys

Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....

Features, Online Survey, Survey Examples, Survey Logic, Survey Questions, Tools

How Skip Logic & Branch Logic Improve Your Surveys

NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.

Online Survey, Survey Examples, Survey Questions

5 Types of Leading Questions with Examples + How They Differ From Loaded Questions

Have you ever created a survey with questions designed to subtly nudge a recipient in one direction or another? Or, have you ever taken a survey and felt boxed...

Employee Surveys, Online Survey, Survey Examples, Survey Questions

What is DEI and How Do You Create a DEI Survey?

Today’s workforce is evolving, and now, diversity is more important than ever. Generation Z has begun making their mark in the workplace, and they are the most diverse generation...

Customer Insight, Online Survey, Survey Questions

How To Make a Fun Survey

Surveys are a great way to gather research and information from the general public or a specific target audience. The results can be used to validate or debunk theories,...